E-COMMERCE LEADER - Amazon Marketplace

Founded in 2009 in Orange County, California, Yes4All has grown to become one of the leading names in the fitness, furniture and lifestyle market. A significant player in e-commerce since 2016, we were among the first invited to Amazon's Vendor Central (AVC) program and have been a top-12 Sports & Outdoors brand on Amazon since 2021.
We expanded our presence across the USA and 17 international markets, reaching $132M GMV with 74% YoY growth in 2023, achieving 26% YoY GMV growth in 2024 and a 3.5X increase in EBITDA. With 2,000+ SKUs on platforms like Amazon, Wayfair, and Walmart, we continue to scale.
Guided by Mr. Nguyen Chi My, we leverage Vietnam's competitive strengths and strategic manufacturing partnerships to drive innovation. Beyond our own success, we empower Vietnamese SMEs, providing expertise to scale internationally.
JOB PURPOSE The E-Commerce Leader is responsible for leading Amazon marketplace operations and the Marketplace & Digital Marketing team. The role oversees sales performance, product listing optimization, advertising, data analysis, team development, and cross-functional collaboration to drive revenue growth and sustainable business performance.
KEY RESPONSIBILITIES
· Amazon Marketplace Sales & Performance Management
Monitor daily, weekly, and monthly sales/GMV, traffic, conversion rate (CVR), inventory, pricing, and promotional activities. Ensure business targets are met and proactively report performance risks.
· Listing, Content & SEO Management
Oversee product listing quality and content, including SEO, A+ Content, images, and keywords, while maintaining brand consistency across marketplaces. Direct content marketing and SEO activities to improve traffic, engagement, search rankings, and conversion rates.
· Digital Marketing & Performance Marketing Leadership
Set the direction for digital marketing and paid advertising, with a focus on Amazon PPC, and manage advertising budget allocation. Drive the adoption of AI and marketing automation to improve advertising efficiency and optimize ROAS, TACOS, CTR, and CVR.
· Market & Competitor Analysis
Monitor market and competitor pricing, promotions, rankings, product assortment, and trends. Identify growth opportunities and potential risks, and translate insights into actionable plans.
· Data Analysis & Reporting
Oversee performance reporting across sales, marketing, and marketplace operations. Ensure data accuracy and timely reporting, and provide data-driven recommendations to management.
· Team Management & Development
Lead, coach, and develop E-Commerce Sales members, the Performance Marketing Supervisor/Expert, and relevant team members. Assign responsibilities, monitor performance, and strengthen team capabilities.
· Cross-functional Collaboration
Work closely with Product, B2B, Logistics, Customer Service (CS), Planning, and relevant department heads to ensure smooth marketplace operations and alignment with overall business goals. Perform other duties as assigned by management.
CANDIDATE REQUIREMENTS
Education & Professional Knowledge
· Bachelor's degree in business administration, Marketing, Economics, Finance, or a related field.
· Strong understanding of Amazon marketplaces and international e-commerce markets, with solid knowledge of SEO, keyword optimization, and marketplace algorithms.
· Good English communication skills, equivalent to TOEIC 600 or above.
Experience
· 3-5+ years of experience in e-commerce, preferably in marketplace environments such as Amazon, Walmart, or Wayfair.
· At least 2-3 years of experience in a managerial or team leadership role, preferably leading cross-functional or multi-level teams.
· A proven track record of driving sales growth, implementing digital marketing strategies, and improving marketplace performance.
Competencies & Skills
· Strong analytical skills and the ability to make data-driven decisions; proficient in Microsoft Excel and reporting tools.
· Experience in campaign management and performance marketing, with a good understanding of PPC, ROAS, and TACOS metrics.
· Strong problem-solving and critical-thinking skills, with the ability to manage projects and prioritize effectively.
· Strong leadership and team development capabilities, stakeholder management, collaboration, communication, and presentation skills.
· Well-being personal benefit, long-service benefits, and other benefits in accordance with Company policies.
BENEFITS
· 13th-Month Bonus & Yearly Bonus
· Health Insurance/ Social Insurance: PTI health insurance, social insurance coverage starts from the beginning of the 2-month probation period, based on 100% of basic salary.
· Annual Leave: 16 days per year, plus 1 day off during the employee's birth month.
· Meal Allowance: VND 1,100,000 per month
· Trade Union benefits are provided in accordance with applicable Trade Union regulations.
HOW TO APPLY
Please send your CV directly to:
· Ms. Duyen - Talent Acquisition Manager
· Email: [protected info]