E- Commerce Team Leader G.G.G Cosmetics - B Happy Jsc

As the Ecommerce Leader at B Happy, you will develop and execute the ecommerce strategy to drive online sales growth and enhance the digital presence of B Happy brands in all ecommerce business models. You will collaborate with cross-functional teams to optimize product listings, implement digital marketing campaigns, and enhance the online shopping experience for consumers. This role requires a deep understanding of the best practices of ecommerce, digital marketing, and consumer behavior in the beauty industry.
Job Description
• Commercial planning
- Develop and manage comprehensive commerce strategies to achieve revenue, P&L target.
- Analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities.
- Forecast sales and inventory levels to optimize product availability and minimize stockouts.
• Key account management
- Build and maintain strong relationships with marketplace accounts.
- Develop, manage and partnership with KOL/KOC/AFF/ Publisher to run the campaign.
- Monitor account performance and implement strategies to meet or exceed sales targets and optimize ROI.
• Platform management
- Oversee the management and optimization of ecommerce platforms, including the company website and social commerce.
- Ensure that product listings, pricing, and promotions are accurately and effectively presented across all online channels.
- Collaborate with external partners to enhance website functionality, user experience, and performance.
• Digital Marketing
- Work with digital marketing to develop and execute digital marketing campaigns to drive traffic, engagement, and conversion on ecommerce platforms, websites and social commerce.
- Analyze campaign performance and optimize strategies based on data-driven insights to maximize ROI.
• Merchandising and Product optimize
- Work closely with the product management, merchandizer, and creative teams to ensure a compelling product assortment that meets customer needs and preferences.
- Monitor product availability, inventory levels, and pricing competitiveness to drive sales and profitability.
- Optimize performance by product based on historical data.
• Customer Experience and Engagement:
- Implement strategies to increase customer engagement, retention, and loyalty through personalized messaging, rewards programs, and customer service excellence.
- Monitor customer feedback and satisfaction metrics to identify areas for improvement and drive continuous enhancement of the online shopping experience.
• Analytics and Reporting:
- Track and analyze key performance metrics related to ecommerce sales, traffic, conversion rates, and customer behavior.
- Generate regular reports and insights to evaluate performance, identify trends, and inform decision-making.
- Utilize data-driven insights to drive continuous improvement and optimization of ecommerce initiatives.