*Commercial planning
• Develop and manage comprehensive commerce strategies to achieve revenue, P&L target.
• Analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities.
• Forecast sales and inventory levels to optimize product availability and minimize stockouts.
Key account management
• Build and maintain strong relationships with marketplace accounts.
• Develop, manage and partnership with KOL/KOC/AFF/ Publisher to run the campaign.
• Monitor account performance and implement strategies to meet or exceed sales targets and optimize ROI.
Platform management
• Oversee the management and optimization of ecommerce platforms, including the company website and social commerce.
• Ensure that product listings, pricing, and promotions are accurately and effectively presented across all online channels.
• Collaborate with external partners to enhance website functionality, user experience, and performance.
Digital Marketing• Work with digital marketing to develop and execute digital marketing campaigns to drive traffic, engagement, and conversion on ecommerce platforms, website and social commerce.
• Analyze campaign performance and optimize strategies based on data-driven insights to maximize ROI.
Merchandising and Product optimize
• Work closely with the product management, merchandizer, and creative teams to ensure a compelling product assortment that meets customer needs and preferences.
• Monitor product availability, inventory levels, and pricing competitiveness to drive sales and profitability.
• Optimize performance by product based on historical data.
*Customer Experience and Engagement:
• Implement strategies to increase customer engagement, retention, and loyalty through personalized messaging, rewards programs, and customer service excellence.
• Monitor customer feedback and satisfaction metrics to identify areas for improvement and drive continuous enhancement of the online shopping experience.
Analytics and Reporting:
• Track and analyze key performance metrics related to ecommerce sales, traffic, conversion rates, and customer behavior.
• Generate regular reports and insights to evaluate performance, identify trends, and inform decision-making.
• Utilize data-driven insights to drive continuous improvement and optimization of ecommerce initiatives.
