Ecommerce Manager

Mô tả Công việc
Strategy & Planning:
Develop and execute e-commerce strategies and tactics to achieve sales targets.
Create departmental operational strategies aligned with the company's overall business strategy.
Develop annual/quarterly/monthly business plans, budgets, and work plans.
Conduct market research, competitor analysis, and recommend appropriate marketing and promotion strategies.
Create sales plans, sales policies, incentive programs, and identify partnerships to achieve sales targets.
Develop new sales channels (Social Commerce, TikTok Shop).
Advise senior management on e-commerce strategies, pricing, sales programs, and sales management solutions.
E-commerce Channel Operations & Management:
Manage all e-commerce channels, driving and taking responsibility for sales performance.
Manage the marketplace operations team, develop sales programs, and propose promotional support packages.
Collaborate with relevant departments (Marketing, IT, etc.) to implement sales support activities, develop website/app, and build CDP for CRM and CX.
Work with agencies to set up and manage online stores, and address issues related to counterfeit and imitation products.
Coordinate with Product Management, Sales Operations, Customer Service, Accounting, and Logistics to monitor inventory, delivery services, and customer care programs.
Approve proposals for collaboration with e-commerce platforms and manage agreements.
Team & Operations Management:
Delegate tasks, evaluate performance, provide training, and coach team members.
Manage the customer service team across all e-commerce channels.
Improve order processing, inventory management, and fulfillment systems.
Implement and monitor order processing workflows, and resolve issues related to products, orders, and customer complaints.
Manage store performance monitoring, pricing, product information, and policies.
Build teams, processes, and scripts for livestream selling activities.
Develop and implement operational plans, processes, and activities for the department.
Regularly evaluate and improve departmental operations.
Monitoring, Measurement & Reporting:
Monitor and measure sales, customer service, and marketing activities across all e-commerce channels.
Develop standardized reporting processes and key performance indicators (KPIs) for channel health assessment.
Report to direct manager regularly.
Research and implement new tools and platforms.
Develop, monitor, and upgrade the company website's technical platform.