Fieldwork & Online Recruitment / Digital Marketing Executive

Who we are looking for:
We are looking for a digitally savvy social media and digital marketing expert, who thrives on managing online activities, has great attention to detail, knows how to connect with Vietnamese consumers online and wants to make a real difference to our clients and be at the forefront of 21st century Market research.
The purpose of the role:
Responsible for executing and monitoring survey data collection (fieldwork), setting up quotas, managing direct costs, and planning and running digital marketing activities to recruit and retain panelists - ensuring projects are delivered on time, within budget, and to the required data quality standard.
And
An ability to recruit and retain panelists through social media, paid advertising and CRM (email / SMS / Zalo) expertise
Job Information:
1. Fieldwork Management
• Configure the IFM survey link and the partner's link.
• Monitor data collection progress to ensure completion on schedule.
• Set up quotas accurately, with a deviation of no more than ±5%.
• Verify demographic data prior to launch.
2. Direct Cost Management
• Manage direct cost logs, including sending SMS top-ups to respondents and reconciling costs with partners.
• Ensure total direct cost does not exceed 30% of total project cost.
• Update the cost dashboard immediately after receiving the top-up file.
3. Digital Marketing & Panelist Recruitment
• Plan and run social media and content activities across IFM's Facebook, TikTok and Zalo channels to grow the panel and build the IFM brand.
• Set up, run and optimise paid advertising campaigns (Facebook / Google / TikTok) to recruit panelists at the lowest possible cost per registration.
• Manage email, SMS and Zalo OA communications to keep panelists engaged, active and responsive.
• Use social media and any other tools to entice and recruit consumers to join the IFM panel and expand IFM's present panel size with quality consumers.
• Track and report campaign performance (reach, cost per recruit, conversion and retention rates) and use the results to improve the next campaign.
4. Other Tasks
• Support additional operations tasks within the Operations team as required.