Global Brand Manager

At ELSA, our vision is to help over 1.5 billion language learners around the world as a leader in teaching real-time, conversational english. We are here to celebrate and empower every individual on the global stage to build confidence, be understood, and help share their story. Come join our very talented team of people working to make a difference with our proprietary speech recognition technology!
The mobile & web advertising ecosystem is an always-changing, rapidly growing world. At ELSA, you'll play a key part in our next big leap in building a global brand and driving cross-channel organic growth. We are looking for a dynamic contributor who will join our Brand & Marketing team. This is a unique opportunity to increase awareness & drive growth of mobile & cross-platform consumers, creating a brand that immediately reaches millions of people every day. If you're a creative and strategic problem solver, excited to grow an organic content engine & global brand that will impact & empower people all around the world, we'd love to meet you!
What you will do:
The Brand Manager is a leader driving consumer acquisition through innovative and effective content marketing and brand development. This role will drive the consumer advertising, branding, organic and word of mouth marketing for ELSA, and be able to deliver with hands-on management of brand development, Go-To-Market creative execution, acquisition strategies, and promotion. This role works in partnership with Creative, User Acquisition, ASO, Distribution, and Product teams to build and optimize marketing and advertising that drives consumer awareness, interest, and conversion.
- Develop brand identity, brand guide & materials for your titles - working closely with Product and cross-functional teams to get alignment and buy in
- Write creative briefs for internal and external creative teams to ensure we produce best in class creative consistent across all channels and resonate with consumers - including organic content, UA creative, trailers, viral content, collateral and talent/influencers
- Work closely with Creative Leads on continuously ideating and testing the most effective organic & performance advertising campaigns that are both on brand and deliver excellent KPIs
- A leader in driving integrated launches and developing ongoing go-to-marketing strategies in partnership with other team members across performance marketing, social acquisition, TV and Mass Media, PR, influencers, promotions, and community functions
- Key contributor to creative ASO testing roadmap and analysis; owner of all visual creative and copy for app stores
- Drive the consumer identity and awareness of the ELSA brand; including review, feedback, and approval of advertising, app store creative, and marketing creative
- Support day to day marketing relationship with cross-functional teams leading kick offs, brainstorming and brand workshops
- Major opportunity covering holistic B2C marketing efforts, and extending to B2B business & enterprise solutions