Global Driver Supply Director

JOB DESCRIPTION: GLOBAL DRIVER SUPPLY DIRECTOR
Company: GSM
Reports to: Global Chief Operating Officer (COO)
Level: Director / Senior Director
Location: Hanoi, Vietnam, with frequent travel to international markets
Purpose of the Role The Global Director of Driver Supply is accountable for building and running GSM's driver supply system worldwide, ensuring the right number of drivers, of the right quality, are in place at the right time (electric cars and e-motorbikes) to meet growth demand in each market. This role owns the full driver lifecycle, from attraction, recruitment, training, and activation through to retention, while balancing supply and demand with cost efficiency.
Key Responsibilities
Driver Supply Strategy
Develop the global driver supply strategy and plan, aligned with growth targets, fleet plans, and budgets.
Forecast driver demand by market, area, time of day, and vehicle type, working with Operations, Data, and Finance.
Design a standardized, scalable supply model and playbook that can be rolled out quickly in new markets while adapting to local conditions.
Driver Attraction and Recruitment
Build and optimize recruitment channels: referrals, local partners, communities, vocational schools, digital recruitment, and events.
Manage driver acquisition cost (CAC) and conversion rates at each stage of the recruitment funnel.
Standardize processes for application screening, background checks, license verification, and health requirements.
Onboarding, Training, and Activation
Develop standard training programs covering service quality, safety, app usage, EV operation, and code of conduct.
Shorten the time from sign-up to first trip and increase the driver activation rate.
Work with Training and Fleet Operations to handle vehicle allocation, handover, and early-stage support.
Driver Retention and Development
Build engagement, recognition, career pathway, and driver development programs.
Design fair, transparent income, bonus, and incentive mechanisms that balance driver motivation with unit economics.
Analyze reasons for attrition and implement measures to reduce churn.
Build a driver community along with listening and support channels (hotline, app, driver representatives).
Supply-Demand Balance and Performance
Work with Product/Technology to optimize dispatch, pricing, and real-time incentives, and to reduce wait times and idle time.
Monitor driver performance: online hours, trip volume, acceptance and completion rates, and average earnings.
Manage supply during peak hours, seasonal fluctuations, and special events.
Quality, Safety, and Compliance
Collaborate with relevant functions to improve service quality, safety standards, and driver-related incident management.
Ensure compliance with labor, insurance, tax, and transport regulations in each country, including driver partnership models.
Establish fair and consistent processes for handling violations, complaints, and partnership termination.
Data and Technology
Build dashboards that track the driver funnel, performance, retention, and costs in real time.
Drive digitalization of driver registration, screening, training, and support, and apply AI and automation.
Budget and Partner Management
Own the driver supply budget, control costs, and maximize return on investment.
Manage relationships with recruitment partners, training providers, service vendors, and local regulators.
Organizational Leadership
Build and lead the global driver supply team, working closely with Country General Managers and Heads of Operations.
Develop team capabilities, succession planning, and a high-performance culture centered on drivers and customers.
Report results and risks regularly to the Global COO.
3. Candidate Requirements
Experience
At least 10 years of experience in operations, large-scale recruitment, or workforce/partner supply, including a minimum of 5 years in senior management roles.
Experience managing driver supply or large-scale workforces in ride-hailing, delivery, transportation, logistics, or gig-economy platforms.
Multi-country experience, preferably in Southeast Asia or other emerging markets.
Track record of rapidly building supply in new market launches and improving retention.
Knowledge of electric vehicles and fleet operations is an advantage.
Knowledge and Competencies
Strategic thinking and strong execution; solid understanding of unit economics and recruitment funnel optimization.
Strong data analysis skills and a data-driven approach to decision-making.
Understanding of labor laws and driver partnership models across multiple countries.
Leadership, negotiation, and relationship-building skills with local communities and partners.
Ability to work in a multicultural, fast-paced, high-pressure environment.
Education and Language
Bachelor's degree or higher in Business Administration, Operations, Human Resources, Logistics, or a related field; an MBA is an advantage.
Fluent English; Vietnamese or other regional languages are an advantage.
4. Success Metrics (Suggested KPIs)
Number of activated drivers versus plan in each market.
Driver acquisition cost (CAC) and time from sign-up to first trip.
Activation rate, 30/90/180-day retention rates, and attrition rate.
Supply-demand balance: wait time, trip completion rate, and average online hours.
Average driver earnings and satisfaction/engagement levels.
Service quality scores, safety metrics, and number of serious violations.
Labor compliance levels across markets.
Efficiency of driver supply budget utilization.
5. Benefits (for reference)
Competitive compensation, performance-based bonus.
Premium health insurance, plus business travel and international mobility support.
The opportunity to build the driver supply system for a global green mobility brand.
Interested candidates please send resume to : [protected info]