Key Responsibilities
1. Strategic Brand & Business Planning (60%)
• Lead the development and execution of both short-term and long-term marketing strategies to promote our brand, products, and services
• Set and monitor brand performance KPIs. Lead & drive cross functions to deliver those KPIs and ensure continuous growth and improvement
• Define brand positioning, messaging and overall identity for umbrella brand and multiple categories
• Conduct brand portfolio analysis and recommend rationalization or expansion strategies throughout keeping abreast of market situations, consumer trends, internal sales performances and competitors' movements.
• Fully management of PnL and marketing budgets within agreed targets.
• Develop communication/ NPI strategy that inlign with company vision & mission
• Define & excavate brand essence
2. Category Brand Activities Excellence (30%)
• Liaise closely with Marcom Team/Agencies/Trade for branding and consumer communication activities with excellent execution (Including both ATL and BTL activities, such as TVC, digital, activation, sampling, OOH, and POSM...).
• Monitor and analyze the performance of marketing campaigns and adjust strategies as needed; manage and track marketing budget, expenses and ensure ROI on marketing campaigns;
• Lead market research initiatives to understand consumer behavior, trends, and competitor activities. Translate insights into actionable marketing strategies and innovation opportunities.
• Lead cross functions (R&D, supply chain,
purchasing, sales,
trade marketing) to run the NPD process: sales forecasting, stock management, and sales movements... identify new product opportunities and to ensure the launch's success in Vietnam.
• Monitor brand health metrics and make data-driven decisions to optimize marketing efforts
• Develop annual
brand marketing budgets and ensure cost-effective spending
• Monitor and manage P&L for assigned brands, driving profitability and cost optimization
3. Team Leadership & Development (10%)
• Manage, mentor, and develop a team of Brand Managers, fostering a high-performance & supportive culture
• Work closely with HRBP to recruit and retain young talents to build up next-generation managers for company
- Bachelor's Degree in Marketing, Business Administration or related major.
- Experience in the FMCG and being inspired by food industry, experience in a marketing role and at least 5 years in managerial role in marketing.
- Proficient track record with in-depth experience in product development from strategy, insight generation, product concept and evaluation.
- Good written and oral communication skills in English
- Ability to multi-task, proactive & Strong planning & team building
