Group Category Manager (Beverage & Liquor)

Manage a defined group of Beverage and Liquor products to meet customer needs and achieve sales, inventory and profit targets.
Roles
- Manage the Beverage & Liquor category as a business unit in line with MM Mega Market's management strategy, tailoring the offer to meet customer needs.
- Manage the supplier base to maximize sales and profitability.
- Take full responsibility for decisions on product assortment, inventory, shelf space and promotions.
- Work with the Customer Management team to develop and maintain the category's pricing strategy.
- Ensure that all necessary information and documentation are provided to support staff and that administrative tasks are completed in a timely manner.
- Participate in the development and implementation of MM Mega Market Vietnam's own-brand strategy within the category.
Key Result Areas
- Achieve commercial KPIs across the following areas:
Sales, cash margin, statistical margin, later income, old stock, potential old stock, stock rotation, stock days, own-brand share, core customer share, stock correction and availability.
- Manage category performance effectively across pricing, promotions, product assortment, product quality, planning and allocation.
- Research, analyze and evaluate the market to identify customer needs and opportunities for new products or range development.
- Work with the Customer Management team to ensure that the overall product offering fully meets the needs of core target customer groups.
- Develop a product assortment that provides a competitive advantage in the Vietnamese market.
- Work with the Supply Chain team to identify the most effective and cost-efficient methods of delivering products to stores.
- Ensure that the pricing strategy is fully implemented and understood by suppliers.
- Work with the Merchandising team to design and implement planograms that ensure appropriate space allocation.
- Regularly reassess product performance to identify and address old stock.
- Use all customer communication channels effectively by selecting appropriate offers for the defined customer groups.
- Proactively evaluate the results of MM Mega Market Mail and other promotional activities, and apply key insights to improve future initiatives.
- Maintain effective internal communication, particularly with other category management teams, Operations, Sales, Marketing, Supply Chain and other functions across the organization.
- Ensure that the Operations team is clearly informed of and understands any actions that affect customers or stores.