[Hanoi] Product & Application Specialist, Medical Technology

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Purpose of this position / Position summary
This position will be responsible for the Product and Application of PRESBYOND in REF, OPT SBU, ensuring clinical excellence, repeatable outcomes, and seamless workflow execution for refractive devices and PRESBYOND. This person will be responsible for the product and application of PRESBYOND activities, regular visits of existing and prospective customers across the region, conducting Product presentations and Clinical training to prospective cus-tomers, maintaining close relationships with potential business partners and dealers and implementing promotion-al activities such as trade shows, exhibitions and seminars ect to develop the REF business within OPT in North; in-cluding but not limited to:
• Conducting clinical application training for REF surgeons/customers at Zeiss training center and/or at cus-tomer site, including deep-dive training on the PRESBYOND treatment workflow (patient selection, refrac-tion protocols, centration, cyclotorsion, binocular balancing, aberration considerations, suitability assess-ment, treatment planning, and outcome interpretation).
• Focusing on clinical uses, education, and improving customer workflows, while providing on-site case support and evaluations to optimize early outcomes and build surgeon confidence.
• Developing, maintaining, and delivering applications-focused training on the equipment and accessories about PRESBYOND.
• Applying product and clinical knowledge to troubleshoot and resolve customer issues where needed.
• Conducting product and solution presentations of PRESBYOND for customers, managing key accounts, and building KOLs for the REF business in the region.
• Delivering product training for the sales team, as well as CAS, PDC, and Marketing teams, covering PRES-BYOND clinical fundamentals, workflows, and best practices.
• Maintaining knowledge and understanding of competitive products/market updates.
• Supporting the preparation of bids for major tenders/projects in your territory.
• Supporting sales members with technical matters such as log files, case records.
• To be able to join or take lead on ad-hoc projects.
Primary duties and responsibilities
Including but not limited to:
 Product and Market information management:
• Knowledge of product's features, benefits, product application, Refractive diagnostics, refraction protocols and treatment procedure
• Update of competitor offerings/ market of PRESBYOND.
• Build KOL's for REF business (especially PRESBYOND) in the region
• Able to support for the preparation of bids for major tenders/projects in your territory
• Update qualitative and quantitative information on customer feedback
• Submit territory reports and all required information requested by management by due date
 Application and product training:
• Conducting clinical application training for REF & PRESBYOND surgeons/customers
• Effective support customers with product demonstration
• Support for training activities for customers in Zeiss training center and/or at customer site
• Focus on clinical uses, education and improving customer workflows
• Work closely with Sales, Service, Marketing, etc. and with end users in both pre and post-sale situations
• Apply product and clinical knowledge to troubleshoot and resolve customer issues where needed
Customer relationships
• Regular visits of existing and prospective customers independently and with distributors to build strong re-lationships
• Support sales team with Bundling tools and complex sales
• Constantly updating the customer database of assigned territory
• To be able to gain trust, or handle customer complaints incase of complications
Financials
• Meet the territory sales goals and objectives
Teamwork:
• Build and maintain constructive and co-operative relationships with sales team and other cross functional teams
• Active participation in team related activities and meetings
• Support for colleagues to achieve company's goals
• Sharing relevant customer/product/industry information with colleagues
Any other duties & responsibilities as assigned by the management
Dimensions / Key Data
1. Leadership accountability
2. Supervisory dimension
3. Key relationship/customers
4. Key interfaces/liaison/functional guidance within ZEISS group
5. Key data / KPIs
Other KPI
• Effectiveness of marketing activities
• Training to customers (application training)
o Clinical onboarding of new surgeon with REF devices: VISUMAX, Mel, CRS-Master, IOLMaster, REF workplace...
o Training for technician, nurse
o Peer to peer training
o Workflow optimization
• Application training for sales team: standardization of the application training to enhance the knowledge & skills
• Demo supporting review demo planning align with strategy & goal/ Demo support on site