[HCM] Assistant Brand Manager (Own Brand)

JOB RESPONSIBILITIES
Assist the Brand Manager/Senior Brand Manager in building and developing the brand to best meet the needs of consumers.
Contribute to achieving the company's financial goals in terms of revenue and profit.
Job Description
Marketing Planning
Deeply understand market trends, customer needs and preferences to propose and develop marketing plans.
Develop marketing strategies, campaigns and activities to attract and retain customers.
Research, analyze market trends, and customer behaviors to identify opportunities and challenges.
Develop marketing plans for specific market segments or product lines.
Analyze and evaluate marketing performance.
Marketing Execution
Build and develop the brand through various activities aligned with the brand's direction.
Manage and optimize various customer interaction channels, including traditional and digital channels such as social media, fanpages, and websites.
Organize promotional events, campaigns, and customer interaction activities.
Develop sales support materials and customer interaction tools.
Explore and implement innovative marketing solutions.
Reporting
Provide timely and accurate reports as required by management.
Other Responsibilities
Adhere to all relevant processes and procedures.
Evaluate the effectiveness of current processes and propose improvements.
Continuously learn and develop professional skills.
Participate in company training programs and team-building activities.
Perform other tasks as assigned.
Job Specifications
University: Major in Marketing, Advertising, Communication, Tourism, Finance, Banking, Economics, or Foreign Languages.
English: Fluent in English, with at least 2 years of experience in an Assistant Brand Manager or similar
Key competencies (Essential): Strong analytical and problem-solving skills; proficient in Microsoft Office suite; excellent communication and interpersonal skills; ability to work under pressure; commitment and dedication; a proactive attitude and willingness to learn.
Additional skills: Project management, data analysis, presentation skills, negotiation skills, and the ability to work independently and as part of a team.
Other: Willing to travel when required.
Solid understanding of marketing theories and practical experience in developing Operational Plans.
Hands-on experience in various marketing channels such as ATL, BTL, and Digital, with the ability to effectively combine and utilize these channels to achieve optimal results.
Ability to conduct market research, gain deep consumer insights, and understand customer needs.