HCP Marketing Manager (Glucerna)

Abbott Laboratories. GmbH

Địa điểm làm việc: Hồ Chí Minh

Hết hạn: 27/01/2024

Chi tiết công việc
Giới thiệu công ty

Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc tương tự tại đây:

Việc làm Marketing Manager

JOB DESCRIPTION:

Job Summary:

Report to: Associate Marketing Director

Working location: Me Linh Point, Ngo Duc Ke, District 1, Ho Chi Minh

MAIN PURPOSE OF ROLE

Responsible for the product planning and execution throughout the product lifecycle mostly for HCP channel, including; gathering and prioritizing product and customer requirements, defining the product vision, and working closely with sales, marketing and other support functions to ensure revenue and customer satisfaction goals are met.
Responsible for creating demand for brand through creating, implementing and tracking relevant strategies and messages aimed at key influencers and patients in hospitals and clinics to achieve topline goal of organization.
Drive enhanced awareness for category / brand adoption in hospitals through implementation of proven programs designed / adopted to local context.
Influence positive business results using ANI's products, scientific evidences, processes and organizational resources
Influence positive business results leveraging category, marketplace, and macroeconomic factors that impact business performance
Drive timely, fact based business decisions by tracking, analyzing, interpreting and applying key metrics
Understand, manage allocated brand budget on monthly basis

MAIN RESPONSIBILITIES

Develop brand/portfolio strategy (position/message) aligned with local insights and global brand strategies.
Prepare and develop marketing objectives, strategies, advertising, which bases on Corporate Branding foundation, and ensure their execution for the assigned products.
Develop local execution in line with brand campaign guidelines and coordinate with ABM to develop and produce tools and training to commercial team to ensure effective execute and achieve program KPI
Analyze and report market intelligence in a correct and timely manner.
Lead multi-product projects/ big campaigns; or speacial project as directed by Division Manager/GM
Look for opportunity to develop business by launching new products and penetrate/create new market segment.
Evaluate the practicality and potential of new products and market development.
Forecast product demand in market, identify potential supply issues, and develop contingency plan.
Analyze and define target customers and market requirements and trends.
Utilizing digital platform to maximize reach and conversion among target audience
Ensure all business activities comply with the WHO code, Viet Nam code, relevant Acts, legal demands, Abbott code of conduct and ethical standards.
Drive early engagement and executional alignment among cross-functional stakeholders at all levels (e.g. retail sales, HCP sales, MLR, regional/global marketing).
Drives market differentiation through commercial innovation (leveraging existing clinicals, claims data, etc. in new ways).
Identifies impact of market forces and addresses knowledge gaps to shape go-to-market strategy.
Plans for and responds to competitor actions in a timely manner (e.g. contingency plans, program changes and financial impact)
Develops and maintains connections with identified champions in ethical field-force to monitor implementation of programs / pilot new initiatives.
Identifies key HCP influencers and their KOLs to develop cross-functionally aligned HCP marketing programs.
Works in the field with sales force to identify HCP insights relevant for development or improvement of marketing programs
Creates retail/HCP channel learning opportunities
Develops and translates consumer insights to brand implications.
Maintain compliance with required promotional practice
Works with internal teams to optimize programming & manage risk related to major policy changes.
Responsible for brand budget and monthly gaiting.
Formulates forecast assumptions based on data and aligns cross-functional team

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Bachelor's Degree or Above: preferably Science, Marketing or Business
Related marketing experience in MNC FMCG or Pharma OTC
Worked with reputed MNC organizations. Medical Marketing experience will be an added advantage
Mix of HCP and consumer marketing preferred
At least 3-5 years at the same position
Prefer mix background ETC/OTC
HCP insight and trade promotion
Needs to have handled ATL / Media / Consumer research in the past. New Product launch experience will be an advantage
Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.
Good command of English

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ANI International Nutrition

LOCATION:

Vietnam > Ho Chi Minh City : Me Linh Point Tower

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Thông tin chung

Ngày hết hạn: 27/01/2024
Thu nhập: Thỏa thuận

Giới thiệu công ty

Tại Abbott, chúng tôi luôn giúp các nhân viên thành công, dẫn đầu và vươn lên, cùng với những thách thức và tưởng thưởng, công việc của chúng tôi tạo ra sự khác biệt thật sự trong cuộc sống con người trên toàn thế giới.
Fortune: Xếp trong danh sách "Những công ty nổi bật nhất" của Hoa Kỳ từ 1984 đến nay.
Barron's: Đứng thứ 15 trong danh sách các công ty được đánh giá cao nhất và đứng thứ 2 trong danh sách các công ty hàng đầu về chăm sóc sức khỏe năm 2009
BusinessWeek: Xếp trong danh sách "50...

Quy mô công ty

Từ 1000 - 5000 nhân viên

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