Head of Brand Strategy and Marketing Communications

Job Detail
Offerd Salary (USD)
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Career Level Trưởng Phòng
Experience > 10 Years
Gender Male/Female
Sector
Hồ Chí Minh, Bình Dương , Đồng Nai
Industry
Giáo dục/Đào tạo/Thư viện , Quảng cáo/Khuyến mãi/PR, Tiếp thị/ Thương hiệu
Job Description
Reporting Structure
Direct Report: President
Indirect Report: Vice President for Operations and Development
Direct Supervision: Director of Communications, Director of Marketing & Brand Development
1. Brand Strategy and Positioning
Develop and implement the university's brand strategy aligned with its mission and long-term vision.
Ensure consistency and integrity in brand identity across all schools, departments, and initiatives.
Lead brand-level communication campaigns to strengthen the institution's image and reputation.
2. Strategic Communications
Lead the development of integrated communication plans for institutional priorities such as academic programs, research visibility, campus development, partnerships, and fundraising.
Advise senior leadership on message framing, external engagement, and reputation management.
Develop message guidelines, tone-of-voice standards, and briefing materials for leadership and spokespersons.
3. Corporate Communications
Coordinate organizational messaging across executive speeches, statements, press interactions, and partner communications.
Ensure message alignment among departments for strategic partnerships, donor relations, and public-facing institutional initiatives.
4. Media Relations and Spokesperson Function
Oversee media relations strategy and maintain proactive engagement with key media outlets.
Serve as an authorized spokesperson when delegated and prepare senior leaders for public appearances through briefings and Q&A materials.
Manage reputation-related communications and ensure timely, accurate, and coordinated responses to media inquiries or emerging issues.
5. Digital and Content Strategy
Supervise institutional website and digital storytelling to ensure clarity of identity, mission, and impact.
Oversee brand storytelling across owned channels (website, social media, newsletters, publications).
Ensure all digital content aligns with the university's mission, audience relevance, and long-term reputation goals.
6. Internal Communications and Culture
Design internal communication programs that promote transparency, shared purpose, and community engagement.
Collaborate with departments such as Human Resources, Academic Affairs, and Student Life to support a unified institutional voice.
7. Leadership and Team Management
Lead, mentor, and develop a high-performing Strategic Communications and Marketing team.
Establish workflows, editorial and approval processes, and quality standards.
Manage relationships with key agencies and communication service providers.
8. Other Duties
Support new institutional initiatives as needed.
Contribute to projects that enhance the university's communication and brand capabilities.
Requirement
Gender: Male/Female
Education: Bachelor's degree required; Master's degree preferred in Communications, Branding, Public Policy, Educational Management, or a related field.
Minimum 15 years of experience in branding and communications.
Proven leadership experience in directing integrated communications within complex organizations, preferably in education, public sector, cultural institutions, or mission-driven organizations.
Exceptional storytelling, writing, and messaging skills in both English and Vietnamese.
Strong strategic judgment and ability to advise senior leadership on communication strategies.
In-depth understanding of the media landscape and communication dynamics in Vietnam.
Demonstrated ability to lead cross-functional initiatives and manage multiple stakeholders effectively.
High level of integrity, discretion, emotional intelligence, and collaborative leadership style.
Genuine passion for education, culture, and community engagement.
Keywords
Headhunter Vietnam
HRChannels Headhunter
Head of Brand Strategy and Marketing Communications
Viec lam tai TPHCM