Head Of Influencer Marketing

We are at the forefront of Social Commerce, dedicated to transforming how brands engage with consumers at every stage of the shopping journey. With a focus on innovation, collaboration, and measurable outcomes, we aim to help our clients not only meet but exceed their marketing goals. We are looking for a strategic and creative Head of Influencer Marketing to spearhead our initiatives in affiliate marketing, influencer partnerships, and MCN relationships to drive impactful results for our clients.
Key Responsibilities:
• Strategy Development: Create and implement a comprehensive influencer marketing strategy that aligns with client goals and enhances brand visibility across multiple channels, including social media and affiliate platforms.
• Influencer Relationship Management: Build and maintain strong relationships with influencers, affiliate partners, and MCNs to foster collaboration and ensure alignment with brand values and campaign objectives.
• Performance Monitoring: Oversee the execution of influencer marketing campaigns, ensuring they meet or exceed client expectations and satisfaction while tracking performance metrics.
• P&L Management: Manage the financial performance of Affiliate, Influencer and MCN functions, including budgeting and forecasting, to ensure full functions are profitable and aligned with BP.
• Campaign Management: Ensure timely delivery and quality control of all content produced for influencer marketing campaigns, optimizing for both client satisfaction and engagement.
• Cross-Functional Collaboration: Work closely with commercial, planning and solution team and Media... to ensure cohesive messaging and effective integration of influencer marketing within broader marketing initiatives.
• Trend Analysis: Stay up-to-date with industry trends, emerging influencers, and innovative marketing techniques to ensure that campaigns remain relevant and engaging.
• Team Leadership: Lead and mentor a team of influencer marketing professionals, fostering a collaborative environment that encourages innovation and professional development.