Head Of Marketing And Communication

- Manage the brand/brands to ensure consistent communication of the brand's strategy, positioning and values across all channels and ensure that the integrity of the brand is maintained and promoted at all times - Develop and oversee the delivery of a corporate communications strategy to build the organization's brand(s) and reputation, including but not limited to marketing plan, writing and editing effective copy - Provide a new structure and framework in terms of branding and marketing from which your team can develop marketing activity to support the organization's activities, including market research, sales collateral and advertising Identify and effectively utilize a range of channels to deliver successful results including above the line, below the line, public relations, direct, brand experiences and digital marketing - Monitor and measure the effectiveness of all marketing/communications activity - Manage internal communications including reports - Manage the marketing budget - Oversee the management of the organization's CRM system - Receive support from the Group's CMO and report to the CMO - Work closely with Group's Business Units to support their business performance and develop an integrated marketing program among all brands - Develop promotion and trade marketing program to increase business' revenues - Support and main in charge on Group's new project development and planning