Head Of Non-Food (Cosmetics & Personal Care)

1. Role & Scope
The Head of Non-Food is responsible for defining and executing the commercial strategy across all assigned non-food categories, with a strong focus on own brand development, cost efficiency, and overall category performance. This role ensures customers receive strong value through:
• High-quality products at competitive pricing
• A clear and differentiated own brand portfolio
• A focused and efficient assortment strategy
• Strong commercial discipline across all categories
The Head of Non-Food acts as a key bridge between strategic direction from senior management and execution by Category Managers, ensuring consistency in sourcing, pricing, and product development.
2.Core Responsibilities
2.1 Category & Commercial Strategy
• Define and execute category strategies aligned with overall business objectives
• Translate company targets into clear plans on assortment, pricing, margin, and own brand development
• Ensure alignment and consistency across all non-food categories
2.2 Category Management Leadership
• Lead, coach, and develop Category Managers
• Build strong category expertise within the team, including:
o Market and competitor understanding
o Customer insights
o Pricing strategy
• Set clear KPIs and monitor execution quality
2.3 Own Brand Strategy & Development
• Drive the development and expansion of own brand products across categories
• Ensure own brand products meet strong benchmarks in:
o Product quality
o Packaging design
o Customer value perception
• Oversee full product lifecycle from concept to post-launch review
• Identify opportunities for innovation based on market trends and customer needs
2.4 Strategic Sourcing & Supplier Management
• Identify, evaluate, and manage local and international suppliers
• Lead negotiations to achieve:
o Competitive cost prices
o Favorable commercial terms
o Stable and scalable supply
• Build long-term supplier partnerships
• Escalate key strategic decisions when necessary
2.5 Assortment & Pricing Management
• Define a streamlined and efficient product assortment
• Optimize the balance between own brand and branded products
• Ensure competitive pricing positioning in the market
• Lead regular market benchmarking and price surveys
2.6 Quality, Compliance & Risk Management
• Ensure high standards of product quality, especially for own brand
• Collaborate closely with Quality Control and external partners
• Participate in key quality checks and product evaluations
• Act as escalation point for quality or supplier-related issues
2.7 Commercial Performance & Governance
• Own full category performance, including:
o Sales
o Margin
o Price competitiveness
o Own brand contribution
• Prepare and present category strategies in key business meetings
• Ensure structured reporting and data-driven decision making
2.8 Cross-Functional Collaboration
• Work closely with Marketing to:
o Strengthen own brand visibility
o Deliver clear and effective customer communication
• Collaborate with Operations, Supply Chain, Quality, and Finance for execution excellence
• Act as advisor to senior leadership on market trends and customer strategy