Key Account Manager

About DHF Platforms
We are a global platform dedicated to solving the problem of food waste by revolutionizing the distribution of fresh produce in Asia. We deliver high-quality, sustainably sourced produce with complete farm-to-fork traceability. Our mission is to connect smallholder farmers with new markets, streamline supply chains to reduce food waste, and mitigate the environmental impact of farming.
Role Overview
The Key Account Manager owns sales performance for assigned retail accounts within a defined region. You will maintain and grow existing accounts, lead the field sales team, and ensure operational excellence - from demand forecasting to in-store execution. This role is the backbone of DHF's daily commercial operations, turning strategy into shelf-level results.
Key ResponsibilitiesSales & Account Management
Deliver revenue retention and growth targets across assigned key retail accounts in the region
Develop and execute regional sales action plans to maintain and grow sales within existing accounts
Identify growth opportunities by expanding store coverage, increasing product assortment, and growing sales per store
Build and maintain strong relationships with regional retail buyers and store operations managers
Drive promotional activities and joint business plans with retail partners to sustain sales growth and support contract renewals
Sales Planning & Operations
Forecast weekly sales volumes and coordinate demand planning to optimise sell-through and minimise waste
Manage product availability while keeping waste and unsold inventory within budget targets
Monitor regional sales performance, analyse business trends, and recommend corrective actions
Coordinate with Supply Chain and Operations to ensure timely order fulfilment and consistent service levels
Resolve pre-sales and post-sales issues to maintain high customer satisfaction
Team Leadership
Lead, coach, and develop KA Executives and PGs in the assigned region to achieve sales and execution excellence
Plan and manage team work schedules to ensure smooth daily operations and adequate store coverage
Train and onboard team members on DHF products, quality standards, handling requirements, and fresh produce characteristics
Monitor in-store merchandising, product visibility, and promotional compliance across the region
Cross-functional Collaboration
Work collaboratively with Marketing, Supply Chain, Production, and QA to achieve shared business objectives
Ensure smooth execution of promotions, product launches, and in-store activities
Communicate effectively with internal stakeholders to ensure alignment and efficient execution
Key Performance Indicators
Regional revenue retention and growth vs target
Sell-through rate and product waste within budget
On-time delivery and service level compliance
Customer satisfaction and account retention rate
Team performance, PG productivity, and talent development