Lead Designer

FBO (What are the major functional business objectives for this position?)
Key Responsibilities
What are the 5 - 7 Responsibilities for this position?
What are the most frequent and most important essential work activities, teams, and outcomes they are responsible for?
- Develop and implement a cohesive visual identity for MOI Cosmetics that aligns with the brand's values, mission, and target audience.
- Lead the conceptualization and execution of creative campaigns, including product launches, advertisements, and digital content, website...
- Oversee the development of mood boards, storyboards, and mockups for all creative projects.
- Maintain and evolve MOI's brand guidelines, ensuring their consistent application across all channels.
KPIs:
What are the 3 - 5 Key Performance Indicators this position will be measured against?
- Innovation & trend adaptation: keep updated and integrate social media trend into MOI campaign.
- Creative output quality consistent with brand guideline and brand identity.
- Campaign performance measurement via engagement rate, conversion rate and awareness metrics.
- Project management: on-time delivery, budget adherence, turnaround time.
- Leadership among team members and collaboration across department rate.
Interdepartmental communication
What are the primary people contacts in this job? With whom? What purpose? How Often?
- Closely work with the CEO and Head of Marketing during the product concept development phase.
- Collaborate closely with the marketing, product, and sales teams to align creative strategies with business objectives.
- Provide guidance and mentorship to the in-house creative team, including graphic designers, photographers, and videographers.