Livestream Operations Manager(Shopee)

About THN Network
THN Network is a new-generation Social Commerce agency that partners with brands to drive sustainable business growth through Influencer Marketing, Livestream Commerce, and Affiliate Marketing.
Backed by a diverse network of creators and an experienced team, THN helps brands transform influence into measurable business results through campaigns that combine strategic thinking, data-driven insights, and creative execution. We believe that authentic connections between brands and creators are the foundation for creating long-term value for both businesses and the communities they serve.
Key Responsibilities
Own the NMV, order volume, and operating margin targets of the entire Shopee livestream operations function; translate the annual target into quarterly and monthly broadcast plans, and review attainment against plan with the Leads on a weekly basis.
Decide the composition of the broadcast portfolio each cycle - number of sessions, session length, time slots, creator-to-session matching, and studio capacity allocation - and arbitrate priority whenever creator, brand, and studio demand exceed the slots available.
Design the structure of the operations team across Executive, Senior Executive, Supervisor, and Lead levels; build the headcount plan, recruit, onboard, evaluate, develop, and plan succession for every shift-critical role.
Approve the operating policies the function runs on: run-of-show standards, deal-pinning and voucher-display rules, host and creator briefing formats, escalation thresholds, and the conditions under which a session may be rescheduled or cancelled.
Own the cost model of a live session, covering studio hours, host and support staffing, and extended coverage during peak periods; approve the operating budget, resourcing plans, and per-session cost proposals submitted by the Leads.
Define the reporting standard for the function - which metrics are tracked and how they are read (NMV, GMV, orders, ATC, CTR, CCU/PCU, watch time, conversion rate, AOV) - approve the post-session reports and dashboards issued to internal teams and clients, and decide corrective action when a session format or time slot underperforms.
Secure the operating conditions creators need to stay qualified for Shopee's tiering programs, including long-format mega live sessions of approximately six hours and the minimum number of qualifying slots each month, working with Top Creator Management so that no creator loses standing at the next review cycle.
Lead operational planning for peak seasons such as Double Day campaigns (9.9, 10.10, 11.11, 12.12), payday sale, and mid-month sale: lock the broadcast calendar, staffing roster, and contingency plans ahead of the campaign window, and direct the operations floor throughout it.
Align with Assortment Planning, Livestream Productions, Key Account Management, and Content Creator functions so that the basket, technical setup, client commitments, and supporting content are confirmed before each broadcast; resolve cross-function conflicts at management level.
Act as the final escalation point for operational incidents - host absence, stream interruption, pricing or voucher errors, platform policy issues - decide the recovery course of action during the session, and require documented root-cause analysis and preventive measures afterwards.
Report function performance, risks, resource requirements, and improvement proposals to the MCN Manager on a fixed cadence, and represent livestream operations in the working relationship with Shopee platform contacts.
Candidate Requirements
Minimum of 06 years of experience in livestream commerce, e-commerce operations, or MCN operations, including at least 03 years in a people-management role with experience managing team leaders or supervisors.
Demonstrated ownership of a revenue or NMV target for a livestream portfolio, with the ability to explain how the target was planned, tracked, and corrected over a full cycle.
Practical command of Shopee Live and the seller and creator tools around it, together with working knowledge of Shopee Video and the Affiliate Marketing Solution; understanding of how Shopee assesses creator tiers - by social following or by highest-session GMV/NMV, reviewed separately for each program - and of the consequences of missing the requirement at the next review. Experience with TikTok Shop livestream operations is an advantage.
Ability to read the full session metric set (NMV, GMV, orders, ATC, CTR, CCU/PCU, watch time, conversion rate, AOV) and convert it into decisions on scheduling, run-of-show, product sequencing, and staffing.
Proven record of building and developing teams: hiring, structured onboarding, performance evaluation, and coaching staff from Executive through to Lead level.
Experience in capacity, roster, and cost planning for a studio or shift-based operation, including budget preparation and headcount business cases.
Strong incident and crisis management capability proven during high-volume campaign periods, with sound judgment under time pressure and while a session is on air.
Excellent Vietnamese communication and negotiation skills, with English sufficient to work with platform documentation and brand-facing reporting.
Discipline in documentation: able to write and enforce standard operating procedures, checklists, and reporting templates that the team applies consistently.
Willingness to work evenings, weekends, and extended hours during Double Day, payday sale, and other peak periods in line with the broadcast calendar.

What We Offer
Competitive compensation package with performance reviews conducted twice a year based on individual capabilities and results.
Performance-based bonuses tied to both company performance and individual achievements.
Full provision of equipment and tools required for work.
Full statutory benefits, including Social Insurance, Health Insurance, and Unemployment Insurance, along with 12 annual leave days and additional company welfare programs.
Opportunity to work closely with leading Creators, KOLs/KOCs, and top brands in the Social Commerce industry.
A young, open, and collaborative work environment that encourages innovation, continuous learning, and personal growth.
The opportunity to propose ideas, experiment with new solutions, and make a direct impact on both team development and business growth.
Flexible check-in policy, along with employee engagement activities and evolving wellness and benefits programs throughout the year.
Ready to grow with THN Network? Send us your CV - we'd love the opportunity to get to know you and explore how we can build great things together.