LOCAL MARKETING MANAGER - PET FOOD | VND 30-50M | HCMC

Mô tả Công việc
1. Trade Marketing & Sell-out Activation - 40%
Develop and execute trade marketing programs to drive sell-out across pet shops, modern trade and veterinary clinics.
Develop in-store execution standards covering display, POSM, planogram, sampling and promotions.
Monitor sell-through, stock rotation and reorder frequency across key outlets.
Identify slow-moving stores and develop corrective actions to improve product rotation.
Lead consumer-facing activations including sampling roadshows, pet shop events, breeder/groomer engagement and city-level brand activities.
Work closely with the distributor's Sales Team and provide trade tools, brand pitches and sales support materials.
2. Local Brand Building - 30%
Develop and strengthen KitchenFlavor's brand positioning and presence in Vietnam.
Translate global brand strategy into locally relevant messaging and marketing assets.
Build relationships with pet communities, pet shops, breeders, groomers and relevant industry partners.
Develop brand presence through pet industry events and consumer engagement activities.
Monitor competitors such as Royal Canin, Pedigree, Whiskas and other regional pet food brands.
Provide market intelligence, competitor analysis and recommended actions.
3. Digital Brand Marketing - 20%
Build and manage KitchenFlavor Vietnam's digital presence across Website, Facebook, TikTok, Instagram and Zalo.
Develop content strategy and editorial calendars.
Create and manage content around products, pet care, lifestyle and brand storytelling.
Build relationships with KOCs, pet communities and pet owners to generate UGC and brand advocacy.
Amplify offline activities through digital channels and drive traffic to stockist locations.
Establish the brand's digital foundation in Year 1, with future expansion into social commerce and online sales.
4. Marketing Planning & Budget Management - 10%
Develop the annual Vietnam marketing plan and campaign calendar.
Manage the local marketing budget, including allocation, tracking and performance evaluation.
Monitor campaign effectiveness and provide ROI reporting.
Prepare monthly and quarterly marketing reports for both the distributor and international brand team.
Ensure marketing activities are aligned with distribution, sales and brand priorities.