Logistics Manager

ABOUT NEW RETAIL CPG
We are Vietnamese importer and distributor of consumer goods and food products, strategically utilizing technology and data solutions.
As a valued member of the Seedcom group, we benefit from strong ecosystem support, and a widespread distribution network of 20,000 outlets nationwide, covering diverse sectors such as traditional and modern trade, online, and horeca.
ROLE OVERVIEW
New Retail CPG is building FreshCool - a network of wholesale stores distributing CPG products to retailers, traditional trade outlets, HORECA and business customers. We are looking for a Logistics Manager to set up and run the transportation and distribution of goods across our supply chain.
You will own two key flows: (1) from our Distribution Centers (DC) to FreshCool stores and directly to customers, and (2) from FreshCool stores to B2B customers. This is a hands-on role: planning routes and fleets, coordinating daily dispatch, managing transport partners, and making sure goods - including chilled and frozen products - are delivered on time, in full and at the right cost.
KEY RESPONSIBILITIES
1. Set Up the Distribution Network & Delivery Model
Design and roll out the delivery model for both flows: DC → FreshCool stores / customers, and FreshCool stores → B2B customers (retailers, grocery stores, HORECA, businesses).
Define delivery schedules, service levels (lead time, delivery windows, order cut-off times) and delivery zones for each store and customer group.
Decide the right mix of in-house fleet and third-party logistics (3PL) partners for each flow and region.
Build logistics SOPs: order-to-delivery, loading and unloading, proof of delivery, cash on delivery (COD) and returns.
2. Transport Planning & Daily Dispatch
Plan routes, vehicle loads and trips to optimize vehicle utilization, delivery cost and on-time performance.
Coordinate daily dispatch between DCs, FreshCool stores, Sales and customers; handle urgent orders, changes and delivery issues in real time.
Ensure correct handling of chilled and frozen goods during transport: refrigerated vehicles, temperature control and cold-chain compliance.
Manage reverse logistics: returns, damaged goods, pallets/crates and goods transfers between stores.
3. Fleet & 3PL Partner Management
Source, evaluate and negotiate with transport partners and 3PLs (rates, service levels, contracts).
Manage the in-house fleet and drivers (if any): vehicle availability, maintenance, licences, insurance and driver performance.
Monitor partner performance against SLAs and drive improvements or replacements when needed.
4. Cost, KPIs & Reporting
Own the logistics budget and cost per delivery / cost per kg; find opportunities to reduce cost without hurting service.
Track and report logistics KPIs: on-time in-full (OTIF), delivery lead time, vehicle utilization, cost per order, damage and return rates, temperature compliance.
Apply technology and data (TMS, route optimization, GPS tracking, delivery apps) to improve visibility and efficiency.
5. Cross-functional Coordination & Team
Work closely with Warehouse/DC, Store Operations, Sales, Procurement and Finance to keep goods flowing smoothly from DC to customers.
Support new FreshCool store openings and new customer areas with delivery planning.
Build and lead the logistics team (dispatchers, coordinators, drivers) as the business grows.
REQUIREMENTS
1. Education & Experience
Bachelor's degree in Logistics, Supply Chain Management, Transportation, Business Administration or a related field.
At least 5 years of experience in logistics/transportation, including at least 2 years in a management or team-lead role.
Hands-on experience running last-mile and/or DC-to-store distribution for retail, wholesale, FMCG or food distribution.
Experience with cold-chain (chilled and frozen) transportation is a strong advantage.
Experience setting up a new delivery network or logistics operation from scratch is a plus.
2. Knowledge & Skills
Solid knowledge of route planning, fleet management, 3PL management and logistics cost structures.
Strong coordination and problem-solving skills; calm and decisive under daily operational pressure.
Good analytical skills; proficient in Excel; experience with TMS/WMS/ERP or route optimization tools is a plus.
Good negotiation skills with transport partners.
Willing to work flexible hours and travel to DCs and stores when needed; basic English is an advantage.
WHAT WE OFFER
Competitive salary commensurate with experience, discussed directly during the interview process.
A fast-paced, entrepreneurial environment within Seedcom's retail and distribution ecosystem.
Opportunity to build the logistics operation for FreshCool and New Retail CPG from an early stage.
A clear development path toward Head of Logistics / Supply Chain as the business scales.
Continuous learning and development support - internal training programmes and leadership capability development.
Full statutory benefits: social insurance (BHXH), health insurance (BHYT), unemployment insurance (BHTN); annual leave; Tet and public holiday bonuses.