Manager - Local Communications

Animals Asia is an international animal charity working in the fields of wildlife protection and animal disease prevention. We are committed to ending the suffering of animals throughout Asia by promoting compassion and respect for all animals, while striving to create long-term and sustainable change.
Animals Asia is currently seeking to recruit a qualified candidate for the position of Manager - Local Communications with details as follows:
Role Purpose
The Manager, Local Communications is responsible for delivering Vietnam-facing communications through strategic messaging, Vietnamese-language content, and media engagement, ensuring alignment with organisational priorities and Vietnam's political and regulatory context. This is an editorial and content-led role focused on accuracy, consistency, and reputational risk management. The role does not cover advocacy, fundraising, CSR, or outreach delivery, but ensures that all Vietnam-facing communications are strategically aligned, culturally appropriate, and politically safe.
Responsibilities:
Communications Plan & Advisory
• Monitor Vietnam media landscape to identify risks and opportunities
• Develop and implement local communications and content plans
• Advise the Country Director on messaging and reputational risks
• Coordinate with Global Communications to ensure alignment and effective delivery
Media Relations (Vietnam)
• Act as main contact for Vietnamese media enquiries
• Manage interviews, media responses, and press visits
• Build and maintain relationships with media and journalists
• Lead PR activities, media pitches, and event liaison
• Monitor media coverage and escalate risks when needed
Content & Editorial Management
• Lead development of Vietnamese-language content (press, web, social, articles)
• Ensure accuracy, consistency, and cultural/political appropriateness
• Maintain a strong and consistent editorial voice
• Coordinate translations, editors, and content production
• Align content with Global Communications
Campaigns & Milestones (Communications Support)
• Support campaigns through messaging, content, and media coordination
• Develop campaign narratives and materials
• Support key announcements and organisational updates
Internal Coordination
• Work with programme teams to identify communication needs and risks
• Align with Global Communications while managing local priorities
• Provide internal guidance on Vietnam communications
Website & Digital Content Management
• Manage and update Vietnam website content
• Coordinate with Global Comms, IT, and vendors
• Ensure content is accurate, approved, and up to date
• Maintain Vietnamese content archives
Government & Regulatory Sensitivity
• Review content for political and regulatory risks
• Support leadership with messaging for official engagements
Content Production & Design Coordination
• Provide editorial oversight for all Vietnam-facing materials
• Translate communication needs into clear briefs
• Coordinate production of key materials (press, website, statements)
• Review outputs for accuracy, brand consistency, and risk
• Provide limited design support where needed
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Employment type: Full-time
Contract duration: One-year contract, extendable based on performance with initial 2-month probationary period
Work location: Hà Nội, Việt Nam (with occasional travel to programme locations)