Marcom Planning Manager

Mô tả Công việc
Marketing Communication Budget Planning and Management
Lead 360° communication campaigns from ideation to execution and performance tracking.
Develop and execute brand communication strategies to strengthen brand equity, brand awareness, and consumer engagement.
Develop and manage annual and campaign-based marketing communication budgets, ensuring alignment with brand strategy and business objectives.
Collaborate closely with relevant departments, including Brand, Sales, Trade, Digital, and other stakeholders, to identify communication needs and allocate budgets effectively.
Monitor budget utilization and evaluate the return on investment (ROI) of communication campaigns.
Market Research
Monitor and analyze competitors' communication and promotional activities to provide early warnings and recommend appropriate counterstrategies.
Coordinate market research and consumer research activities to gather insights that support brand and communication strategies.
Work with market research agencies to measure brand health, brand awareness, brand preference, and campaign effectiveness.
Campaign Planning Based on Brand Direction and Core Messaging
Develop annual, quarterly, and campaign-based communication plans aligned with brand strategy and key messaging.
Provide content direction and communication strategies for social media channels, including posting schedules, content themes, and platform-specific formats.
Monitor campaign performance and make timely adjustments to optimize effectiveness.
Allocate communication budgets according to the approved plan and manage KPIs for each campaign.
Digital and Integrated Campaign Management
Coordinate and supervise communication campaigns across digital and offline platforms, ensuring consistency and effectiveness.
Manage, evaluate, and work closely with agencies and external partners to ensure campaigns are executed in line with strategic direction and quality standards.
Lead and manage the internal team in advising, developing, and implementing communication plans for multiple campaigns.
Support sales growth through communication activities aligned with business objectives.
Reporting and Analysis
Prepare weekly and monthly communication activity reports.
Prepare and develop the annual communication plan and performance report.