MARKET ANALYST - AUTOMOBILE & VEHICLES

1. Consolidate database
Receive draw data from direct manager Montly, treat data to the master file, tracking
Top 30 Sizes on the market >> Alert to Manager movement of market
2. Vehicles registration
Update quarterly by Teritory ( Provinces), focus on top 20 provinces >> Support Channel
Expansion strategy & OB/MTP submittion
3. VAMA consolidation
Receive data from direction manager to treat & consolidate CKD. CBU data
Update new car model with SKU & OE >> Analysis the opportunities to increase the sales
4. Count Survey Data
Utilize count survey data to have another angles & doubly check the logical of other data sources & other business strategy
5. Market information / Competitior Activities
Collect & consolidate competitor activities (Sell out & Sell in) monthly. Find out
competitor behaviour >> Get advice of direct manager how to proceed BSTVN acitivies in advance vs Competitors
Support for Pricing & Promotion PIC for data & make the strategy
6. Purchasing journey & Customer insights
Proceed survey on site & by call center from Data supported from direct manager to understand well about the Purchasing journey & customer insight by Regions & by Sizes
7. Other Survey & analysis to support for MTP preparation data:Mileages (by Sizes), # tires exchange per time per Vehicles, Radialization ratio, Vehicle segmentations,...
8. Manage A&P Budget allocated
9. Personal development, behavior, team work & support to colleage