Market Development Manager

About SAPAWOO and no.160
SAPAWOO brings together businesses in Beauty & Health and Technology, with an entrepreneurial approach to developing services, brands, and customer experiences. Within SAPAWOO Beauty & Health, no.160 is our spa and wellness business in Ho Chi Minh City.
Our ambition is to build a beauty and wellness brand that people trust, return to, and recommend-combining professional care, thoughtful service, and fresh ideas that respond to how people want to look after themselves. We see opportunities to develop new treatments, products, and service concepts, reach new customer groups, and build lasting partnerships.
We are looking for a Market Development Manager to help shape this next chapter.
Your Opportunity
This is an opportunity to influence what no.160 offers, whom we serve, and how we grow. You will work closely with management and our treatment and operations teams to turn customer insights into compelling offerings and commercially successful launches.
You will lead our Marketing Manager, set a clear direction for marketing, and take ownership of initiatives from the first idea through testing, launch, and improvement. Your contribution will be visible in the services customers experience, the relationships we build, and the results the business achieves.
We are looking for someone who is curious about customers, confident in challenging assumptions, and motivated by building something. You should enjoy combining creativity with commercial judgement-and be ready to roll up your sleeves to make a promising idea work.
Role Purpose
Drive the development of no.160 by identifying customer needs and market opportunities, developing commercially viable products and services, and bringing them successfully to market.
This role combines strategic thinking, commercial instinct, and hands-on execution. You will lead the Marketing Manager and ensure that marketing activities support business objectives.
Direct report: Marketing Manager
Key Responsibilities
Market and Customer Insights
• Analyse customer needs, competitors, pricing, and market trends.
• Engage directly with customers and partners to understand their expectations and identify unmet needs.
• Use customer feedback and business data to identify opportunities and areas for improvement.
• Develop actionable recommendations and prioritise them based on potential, effort, and commercial viability.
• Product and Service Development
• Develop new treatments, packages, memberships, and complementary products and services together with the treatment and operations teams.
• Define target audiences, customer value propositions, pricing proposals, and financial assumptions.
• Assess expected demand, costs, contribution margins, and operational requirements before launching new offerings.
• Test ideas through focused pilots and refine them based on results.
• Work with the treatment and operations teams to ensure offerings meet quality standards and can be delivered consistently.
Go-to-Market and Business Development
• Create go-to-market plans with clear objectives, responsibilities, budgets, and timelines.
• Translate new offerings into compelling positioning, customer messages, and sales approaches.
• Identify suitable sales channels and partnership opportunities, working with Partner Management and other relevant colleagues to develop them.
• Participate directly in customer conversations, partnership discussions, and sales presentations.
• Coordinate launches and improve offerings based on demand, customer feedback, and commercial performance.
Marketing Leadership
• Lead and coach the Marketing Manager, setting clear objectives and priorities.
• Own market positioning, key messages, and marketing planning.
• Translate business priorities into focused marketing briefs and coordinated activities.
• Assess campaigns against their contribution to bookings, repeat visits, and profitability.
• Take an active role in key initiatives, while day-to-day marketing execution is primarily handled by the Marketing Manager and, where appropriate, external partners.
Commercial Performance and Collaboration
• Work with management and Finance to develop business cases and propose budgets within agreed approval processes.
• Track the performance of new offerings and marketing initiatives, identifying what to improve, expand, or discontinue.
• Coordinate with treatment teams, operations, Customer Experience & Sales, and Partner Management to ensure a consistent customer journey.
• Present clear recommendations, progress updates, and results to management.