Market Launch Manager

Reports to: Market Expansion Director
Location: Flexible (Global)
Travel: Extensive international travel (50-70%)
About GSM
GSM (Green SM) is building the world's first fully electric ride-hailing platform - reinventing how people move through cities, one clean ride at a time. Our scope is global and our model is unusually broad: we operate at the intersection of electric vehicle solutions, vehicle financing, EV charging and depot infrastructure, technology development, and ride-hailing. In under three years we have become one of the fastest-scaling players in our markets, and we are now bringing our all-electric service to Africa, beginning with Côte d'Ivoire.
In one line
Launch new GSM markets-from market entry to operational readiness-turning strategy into a live, scalable business.
About the role
As a Market Launch Manager, you are the Country Owner for assigned markets. You take a market from planning to launch, coordinating cross-functional teams, building local partnerships, solving execution challenges, and ensuring every milestone is delivered on time.
You don't own every function, but you own the outcome. Acting as the "mini GM" during the launch phase, you bring together Legal, Finance, HR, Operations, Infrastructure, Product and local teams to turn a market launch plan into a successful business.
This role requires someone who thrives in ambiguity, takes ownership naturally, and enjoys building businesses from zero.
What you'll own
1. Country Launch
- Own end-to-end delivery of assigned market launches from kickoff to go-live.
- Build launch plans, manage timelines and ensure market readiness.
- Drive launch governance and coordinate cross-functional execution.
2. Stakeholder & Partner Management
- Build relationships with key local partners, vendors and external stakeholders.
- Coordinate with internal teams to remove blockers and accelerate execution.
- Lead negotiations where required to enable successful market entry.
3. Execution & Problem Solving
- Identify risks early and drive solutions before they impact launch.
- Balance competing priorities and make fast, data-driven decisions.
- Adapt launch plans to local market realities while maintaining global standards.
4. Operational Readiness
- Ensure all launch workstreams-including infrastructure, fleet, operations, legal and people-are aligned for go-live.
- Work closely with the Infrastructure & Market Setup Manager to ensure physical readiness.
- Support post-launch stabilization until operations are handed over.