Marketing Assistant Brand Manager

** PURPOSE:



・Create & execute Product line brand strategy in line with brand strategy

・Create & execute marketing strategy of product line brand strategy in charge

・Support to manage Brand in excess of product line brand in charge



*** AREA OF RESPONSIBILITY:



1) Business Strategy (incl. mid-term strategy):

- Create Business Strategy in line with corporate strategic direction

- Make sure to proceed Business category management (prioritizing among brands should be done if needed) in line with company strategy

- Deeply understand Company technology, direction and market movement for decision of business strategy



2) Brand Strategy (10%):

- Create & execute Brand strategy by defining offered value, where we are and who target is and who competitors are.

- Create sales supporting information materials in a year: Akaban

- Propose BGT (sales, P/L, MK master, MK investment) and implement marketing plan to achieve it with pursuing high ROI



3) Product Line Brand Strategy (20%):

- Create & execute Brand Category strategy

- Propose BGT (sales, P/L, MK master, MK investment) and implement product line brand strategy and MKT plan to achieve it with pursuing high ROI



4) Marketing Strategy (25%):

- Create & execute Marketing strategy

- Build up strategy by analyzing 3C, 4P

- Create & execute communication plan (IBC) through product, shop-front, ATL and BTL

- Create BTL ideas including claiming & AW of POSM

- Create and execute MK campaign in collaboration with BP team

- Create P/L plan with PD team and well manage it (MI, BP) by price guideline (Normal consumer price, Promotion consumer price, retailer price, retailer margin)

- Well collaborate with all related departments and business partners to implement strategy effectively and smoothly



5) Consumer Understanding (20%):

- Analyze Brand Power Survey

- Conduct research for understanding consumers if needed with Japan Business Unit (BU) and PD



6) TCR contribution (5%):

- Initiate and promote plan to contribute to company profit through TCR idea



7) Coaching (5%):

- Coach other Brand members (Subordinates)



8) Paper work (10%):

- Do paper work related to many things



9) Other (5%):

- Do assignment from direct superior