Marketing Assistant Manager

I. ROLE SUMMARY:
• Working location: 1F Caravelle Hotel 19-23 Lam Son Square, Sai Gon Ward, HCMC
• Job classification: Full-time Employee
• Working arrangement: On-site
• Industry: Hospitality industry, Entertainment, Hotel & Restaurant
II. WHAT YOU WILL BE ACCOUNTABLE FOR
• Collaborate with Marketing and cross-functional teams to develop and execute execute marketing plans, events, brand strategies that elevate brand identity, encompassing both tangible elements & and intangible elements
• Collaborate with agencies to ensure all deliverables are strategically aligned within consistent and premium brand presence.
• Oversee and optimize all brand touchpoints throughout the guest journey, ensuring a seamless, elevated, and cohesive brand experience across online and offline environments.
• Analyze customer behavior and market trends to develop effective promotion and event strategies.
• Proactively propose innovative concepts and experiences that reinforce brand equity and deliver distinctive, memorable guest experiences.
• Ensure all brand communication and executions adhere to brand guidelines, legal requirements, and the highest standards of luxury hospitality. Analyze the market and its environment to understand the competition and identify opportunities for growth.