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Mô tả công việc
● Responsible for the full logical model from integrations (with CRM or other tools via APIs) to nurturing logic inside funnels
● Building a robust lead nurturing workflow that meets business needs
● Creating logic for ActiveCampaign Module in CRM for further 2-way (in and
out) integration of Marketing Automation platform and CRM
● Designing nurturing flows that meet complex business needs
● Determining the best data fields to reference
● Working within the marketing automation system by creating, testing, and optimizing marketing funnels
● Remarketing/Retargeting nurturing on all stages - from Acquisition Funnel
(retargeting traffic for a Lead Generation) to Lead Nurturing funnels (remarketing to decrease funnels velocity or fulfill micro/macro goals)
Yêu cầu
Required Qualifications:
● English: Advanced / Fluent
● 3-5 years of experience in the Marketing Automation field (ActiveCampaign)
● Engineering background - thinking in terms of stages, products, and procedures
● Computer Science skills (communicate with different software on API level)
● Email marketing skills (clearly understanding email campaigns)
● Able to understand company business processes, and how CRM logic and other
infrastructure reflect these business processes
● Able to write emails that align with the funnel's logic
● Able to write emails that will perform well based on basic email metrics
● Able to assign each piece of existing / new content to the appropriate segment
● Capable of balancing early-stage and late-stage content
Desired Qualifications:
● (Desired) understanding the Virtualization technology and the role of Backup,
Replication, and Recovery Software
Quyền lợi
Healthcare plan
13th month salary
Flexible working hour
Thông tin khác
Posted Date
25/01/2024
Job Level
Experienced (non-manager)
Job Function
Marketing, Advertising/Communications > Marketing
Industry
IT Software/SaaS
Skill
CRM, Network Automation, Marketing Planning, Marketing Strategy, Engineering Product
Preferred Language
Any
Thông tin chung
- Ngày hết hạn: [protected info]
- Thu nhập: $1300 - $1700
