Marketing Director

We're looking for a Marketing Director / Manager who doesn't just follow trends-but sets them. If you're ready to shape brand direction, drive growth, and make a real business impact, we'd love to hear from you.
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JOB DESCRIPTION: MARKETING DIRECTOR / MANAGER
Reporting Line : Regional CEO, Southeast Asia - Consumer Business
Location : HCM Office
Industry : FMCG - Food & Beverages Manufacturing
Company Description
Food Empire Holdings (FES) is a globally recognized food company known for its manufacture and distribution of instant beverage products, instant coffee, and convenience foods. Exporting to over 60 countries, including Russia, Ukraine, China, and the USA, Food Empire holds a prominent position in the international market. The group has been ranked among "The Most Valuable Singapore Brands" and recognized by Forbes Magazine as one of the "Best Companies under a billion dollars" in Asia.
Job Purpose
To develop, lead, and execute effective marketing strategies to grow brand equity, drive business performance, and strengthen market leadership in Vietnam.
Analyze and track performance marketing performance metrics
Collaborate with internal and external clients and partners
Manage marketing budget and show project ROI
The role is designed with flexibility to be appointed as Marketing Manager or Marketing Director based on experience, capability, and business needs.
Key Responsibilities
Strategy & Business Leadership
Develop and implement country marketing strategies aligned with Board of Director's direction.
Drive portfolio growth, innovation strategy, and market expansion initiatives.
Work closely with Sales, Finance, Supply Chain, and regional teams to deliver business targets.
Brand & Communication Excellence
Lead brand positioning, communications, and campaign development across all channels.
Ensure consistency of brand identity and messaging in all touchpoints.
Oversee consumer insights, market research, and competitor analysis.
Commercial & Channel Execution
Build and drive trade marketing strategies to strengthen in-store execution and customer programs.
Support distributor and channel partners to maximize sell-out and market presence.
Strengthen performance in Modern Trade, General Trade, and E-commerce channels.
Digital & Innovation
Lead digital marketing, content strategy, and consumer engagement platforms.
Drive data-driven marketing and performance optimization through analytics and insights.
Identify and implement new tools, platforms, and technologies.
Financial & Performance Management
Manage and optimize the marketing budget to maximize ROI.
Establish KPIs, dashboards, and performance tracking systems.
Prepare business reviews, forecasts, and strategic presentations for management.
People Leadership
Lead, coach, and develop marketing team members.
Foster a high-performance, collaborative, and ethical work culture.
4. Qualifications & Experience
Bachelor's degree in Marketing, Business Administration, or related discipline (MBA is an advantage).
Having minimum 12-15 years of experience in FMCG or related industries including senior leadership exposure.
5. Competencies & Skills
Strong business acumen and strategic thinking
Excellent leadership and communication skills both in Vietnamese and English (oral and writing)
Excellent negotiation and stakeholder management
Digital-savvy and data-driven mindset
Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
High integrity and professionalism
6. Governance & Authority
Authority to lead and execute marketing plans within approved budgets.
Authority to appoint and manage agencies and third-party partners in line with company policies and Authority Matrix.
Make strategic recommendations to country leadership teams and the Board of Director.
What's on the OFFER:
Competitive compensation & benefits package
Competitive annual KPI bonus
Voluntary Healthcare (hi-beneficial frame) for individual and family members (spouse and children)
BENEFITS
Insurance of all kinds by both Government and Voluntary Healthcare program:
To ensure your health and wellbeing, you are offered various medical benefits of OPD & IPD. We got you covered.
Team building and Interaction.
Our company simply cannot function well without teams of people working together. That said, we provide numerous team-building activities and events for the team to nurture meaningful relationships between every individual.
Career Development
Every employee is an invaluable asset to any team; that's why we want to help you grow. Level up your skills and expertise through our learning philosophy (70-20-10).
The ideal candidate will be responsible leading an effective marketing strategy to propel company growth. You will work cross-functionally to understand marketing needs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns.