Marketing Executive (dự án axi plaza)

- Conducting market research and analysis to identify customer needs, preferences, and trends.
- Planning, executing, and evaluating marketing activities and events, such as promotions, contests, festivals, and exhibitions, in collaboration with the mall management, tenants, and external partners.
- Creating and managing online and offline marketing materials and channels, such as website, social media, email, newsletter, brochure, flyer, and signage, to communicate the mall's brand identity, value proposition, and offers.
- Monitoring and reporting on the performance and effectiveness of marketing initiatives and campaigns, using metrics and feedback tools, and providing recommendations for improvement.
- Managing the marketing budget and ensuring the optimal allocation and utilization of resources.
- Building and maintaining positive relationships with the mall's stakeholders, such as tenants, media, suppliers, and customers, and acting as the mall's spokesperson when needed.
- Staying updated on the latest developments and best practices in the retail and marketing industry, and applying them to the mall's marketing strategies.