Marketing Executive (Social Media Content)

Build social media channels for the National High School Exam (Tiktok, Facebook channels, etc.)
Coordinate with Video Production and Designer departments to create content for videos and images for promotional campaigns. Guide designers to build and maintain a presence on social media and our marketing assets.
Research customer insights to optimize content quality. Explore customer portraits and create marketing plans that suit them
Ensure the progress of producing quality, accurate and regular content according to the plan.
Monitor and analyze metrics and evaluate the effectiveness of Content Marketing campaigns.
Work with the teacher's account manager to identify the strengths/weaknesses of each teacher and implement marketing plans that students respond to.
Plan a content marketing strategy that is seasonally appropriate as our business is an educational product (e.g. selling short courses in June to prepare for the high school exam in July)