Content & Creative
Develop content for direct marketing and B2B lead generation, including email campaigns, landing page, website, and outreach materials
Manage and grow social community channels (Facebook page, Facebook Groups, Zalo, etc)
Produce high-quality content with strong storytelling, ensuring consistency across campaigns
Develop and optimize content following SEO principles (keyword research, on-page optimization, content structure) to improve visibility and organic traffic
Research and understand target audiences (partners, parents, students) to create relevant and engaging content
Ensure all content aligns with brand voice, messaging, and positioning
Prepare clear content briefs for
designers and
video editors, including key messages, concepts, and expected deliverables
Review and refine visual and video content to ensure alignment with content direction and brand messaging
Collaborate with the marketing team and other teams to deliver integrated campaigns
Online Event Planning & Execution
Plan and organize online events (webinars, workshops, information sessions, etc.)
Develop event agenda, key messages, and content flow
Coordinate with internal teams (Casst, Sales, Marketing) to prepare event materials
Create event-related content: invitations, landing pages, email communications, follow-up, etc
Monitor and evaluate event performance (attendance, engagement, conversion rates)
Additional Tasks
Support content creation for paid ads (Facebook Ads, Google Ads, etc.)
Support the translation and localization of marketing materials and internal documents
Handle other tasks as assigned by the line manager
