Content marketing:
Working with content team to create and monitor the content publishing calendar
Supporting content writer/copywriter to create content marketing materials in Vietnamese and English, including web articles, blog posts, e-book, e-newsletters, social media posts, PPT slides, etc.
Liaising with
Business Development team, Marketing Manager, and functional teams to build, revise and execute the content marketing strategy
Digital marketing:
Being able to support the Marketing team to create a digital marketing strategy and action plan to effectively support the company's objectives.
Assisting in monitoring the ongoing company online presence and coordinating content strategies across all digital platforms (blog on our website and Linkedin).
Monitoring email marketing campaigns: segmenting and targeting email lists, creating and proofreading marketing messages, implementing A/B testing, tracking and analyzing campaign results.
Executing performance marketing activity across all channels such as PPC and remarketing and working closely with any related stakeholders to implement and optimize performance.
Measuring the performance of digital marketing efforts using a variety of analytics tools (Google Analytics, SEMrush, Hootsuite, etc.) and assessing against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights so that Viettonkin gains competitive advantages.
Reporting directly to SEO Manager and
Business Development DirectorKnowledge of marketing strategies, including continuing education of new marketing tactics and tools;
Strong verbal and written communication skills;
Ability to translate complex research into common language;
Proficiency with word processing, spreadsheet and presentation software;
Aptitude with various social media platforms as well as the data tracking tools associated with them;
Familiarity with consumer psychology and buying habits;
Ability to quickly learn and process information.