Your primary goal is to drive new client acquisition, and to support and grow referral sources and networks. You will be responsible for developing, planning and executing strategic marketing plans and rewarded for growing company revenue.
You will report directly to our BOD and work closely with all members of the Management Team.
Key responsibilities include:
1.Brand & Business Strategy:
Define and own the long-term brand vision of 3-year strategic plan in line with global brand positioning and local market potential.
Prioritize brand-building levers: hero innovations, core catalogue acceleration, and consumer-centric storytelling.
Serve as a strategic partner to zone teams to advocate local needs and shape future innovation pipelines.
2.Consumer & Market Excellence:
Lead the continuous discovery of consumer, market, and category insights through data analysis and on-the-ground intelligence.
Translate insights into growth-driving initiatives and brand actions, influencing both local execution and upstream development.
3. Brand Equity & Campaign Execution:
Drive development and execution of IMC (Integrated Marketing Communications) plans including 360° campaigns, digital activations, and retail experiences.
Tailor global assets for local resonance, ensuring consistency of brand image and emotional impact at every consumer touchpoint.
Deliver differentiated brand experiences that build love, drive recruitment, and reinforce brand equity.
4. Launch Management & Innovation:
Take full ownership of international launches and create the "angle of attack" for local success.
Oversee end-to-end development from forecasting to go-to-market execution, ensuring alignment with commercial and retail plans.
5. Business Management & P&L Accountability: Manage and propose the budget to ensure financial health and sustainable growth.
6. Cross-functional & External Influence:
Collaborate across functions: Sales, Retail, Media, Supply Chain, Digital, and E-commerce to build and execute cohesive business plans.
Engage and influence external partners: creative/media agencies, KOLs,
content creators to enhance brand love and reach.
