Develop an annual marketing calendar that supports our brands and our retail stores i.e. Product marketing strategies, retail strategies or as specified by our principles (short term and long term) to meet objectives.
Plan, executing, monitor and control advertising, promotion budgets to ensure the budget utilised effectively. Monthly and annually report and update about actual spending and planning to finance department.
Work with advertising, media, PR and other agencies to execute advertising/media/promotion plan and advertising production effectively.
Coordinate with merchandising team on monthly planning, sale target, store activity, premium, promotion etc.
Analyse competitive activities and prompt reaction to counter competitive challenges.
Coordinate and well negotiate with landlord to pursue for the media and activity location to meet marketing objective and accomplish highly outcome to campaign.
Manage the day-to-day handling of all social media channels adapting content to suit different channels.
Planning social media/
digital marketing campaigns, including organic and advertising channel.
Identify trends and insights' tartget customers and optimize spend and performance based on the insights.
Collaborate with agencies, KOL, communities.
Work with the internal team and external teams in programs to launch campaigns on time and on budget.
Responsible for marketing internal processes i.e. Purchase requisitions etc. with approvals for smooth functioning.
