Company Overview
Join a leading innovator in the household appliance industry, home to globally recognized brands like Roborock (smart cleaning solutions), Breo (wellness technology), and Levoit (air purification). As we expand our footprint in Vietnam's dynamic 2025 market, we seek a visionary Marketing Manager to drive brand growth through cutting-edge digital strategies, compelling content, and integrated campaigns that resonate with Vietnamese consumers.
Position Overview
Leading our Vietnam-focused content and Integrated Marketing Communications (IMC) initiatives. You'll craft strategies that elevate brand visibility, engagement, and sales across digital ecosystems while staying ahead of 2025 consumer trends. Ideal candidates blend creativity with data-driven execution, boasting a track record in IMC campaign success and deep familiarity with Vietnam's digital landscape.
Key Responsibilities
Content Strategy & Development
- Lead end-to-end content creation for TikTok, Facebook, Youtube, e-commerce platforms (Shopee, TikTok Shop, Lazada), and emerging channels.
- Ensure brand consistency and local relevance, tailoring messaging to regional preferences.
Digital Marketing Leadership
- Design and execute campaigns across social media, KOL/KOC partnerships...
- Manage budgets, analyze performance, and refine strategies for ROI.
IMC Campaign Planning & Execution
- Develop 360° campaigns integrating online/offline touchpoints (events, PR, CRM, in-store activations).
- Align with product launches and sales teams (offline & ecommerce) to drive cross-departmental synergy.
- Monitor KPIs and iterate for continuous improvement.
Market Intelligence & Consumer Insights
- Analyze trends (e.g., smart home adoption, health-conscious lifestyles,...) to inform strategies.
- Conduct surveys, social listening... to decode evolving consumer behaviors.
- Benchmark competitors and identify whitespace opportunities.
Team Collaboration
- Partner with PM team, sale team (offline & ecommerce), and Headquarter teams to align marketing with business goals.
- Mentor junior marketers and foster a culture of agility and experimentation.
- Competitive salary and 13th salary.
- Active & challenging environment.
- Social insurance, Health insurance & Unemployment insurance according to regulations of the Law.
- Sponsored PVI Health Insurance.
- Team-building & special "discount-price" policy
- Other attractive benefits as company policy
