Marketing Manager

Mô tả Công việc
Buymed is Vietnam's leading healthtech company, trusted by over 35,000 pharmacies, clinics, and hospitals through our pioneering B2B platform. We use technology and creativity to make healthcare more accessible, efficient, and customer-focused. Join us to be part of a team transforming the future of healthcare.
We are seeking an experienced and motivated Marketing Manager is to focus on hands-on execution of marketing strategies defined by the CMO, covering both performance marketing and brand-building initiatives across Buymed and Circa. You will work closely with the marketing team to execute impactful campaigns that drive measurable results. We are looking for a doer - someone who can roll up their sleeves and get things done, not just create strategies.
Key Responsibilities
Execute and implement marketing strategies as directed by the Chief Marketing Officer (CMO), covering both performance and brand marketing initiatives.
Develop, launch, and optimize performance marketing campaigns across various digital channels to drive customer acquisition and retention.
Oversee brand marketing efforts, ensuring brand consistency and resonance with target customer segments.
Collaborate cross-functionally with in-house teams, agencies, vendors, and other stakeholders to deliver integrated campaigns and continuous improvement.
Monitor, analyze, and report on marketing KPIs and ROI, providing actionable recommendations for enhancement.
Maintain strong awareness of market trends, competitor activities, and emerging technologies within the pharmacy, health tech, e-commerce, and digital marketing sectors.
Manage marketing budgets, timelines, and resource allocation in accordance with corporate objectives.