JOB PURPOSE
Responsible for developing and executing a comprehensive marketing strategy to enhance brand image, drive student enrollment, and build a strong parent-student community for the international school.
JOB DESCRIPTION
Strategy & Management
- Develop both long-term and short-term marketing strategies aligned with the school's development goals.
- Manage the marketing budget effectively, optimizing cost per enrollment (CPE).
- Conduct market research, competitor analysis, and monitor trends in international education.
Admissions Marketing
- Collaborate with the Admissions team to develop student recruitment strategies.
- Execute online and offline campaigns to generate leads and improve conversion rates.
- Optimize the customer journey from awareness to enrollment.
Branding & Communications
- Build and manage the school's brand identity and positioning.
- Oversee content across all channels: website, social media, PR, and events.
- Develop engaging and potentially viral content suitable for the education sector and international school environment.
- Manage communications with media, partners, and community stakeholders.
Digital Marketing- Manage all digital platforms and marketing channels.
- Monitor and optimize key metrics: traffic, conversion rate, CPL, and ROI.
- Leverage technology (CRM, Marketing Automation) to enhance marketing performance.
Event Management
- Plan and execute events such as Open Days, seminars, workshops, and school tours.
- Ensure a professional and consistent experience for parents and students.
Team Management
- Recruit and develop the marketing team in line with the organizational structure.
- Assign tasks, evaluate performance, and foster a strong team culture.
