Marketing Manager

Education & Experience
Bachelor's degree in Marketing, Business, Communications, or related field.
4-7 years of marketing experience, ideally in:
Consumer goods (FMCG)
Retail/e-commerce
Stationery, design, or creative industries (a strong plus)
Experience in the Vietnam market (required).
Experience in start-ups or early-stage companies (preferred).
Skills & CompetenciesMarketing & Branding
Strong foundation in brand building and consumer marketing.
Experience executing integrated campaigns across digital and offline channels.
Strong aesthetic sense and appreciation for design and storytelling.
Budget & Financial Management
Proven ability to create, manage, and optimize marketing budgets.
Competence in forecasting, evaluating ROI, and reporting financial performance.
Digital Marketing
Hands-on experience with performance marketing platforms (Meta, Google, TikTok).
Familiarity with SEO/SEM, analytics tools, CRM systems, and e-commerce metrics.
Strong understanding of social media strategy and content creation.
Language & Communication
Proficiency in English (spoken and written) is required for communication with international stakeholders.
Strong Vietnamese communication skills for local execution, negotiations, and content approvals.
Soft Skills
Creative, proactive, and strategic thinker.
Strong project management and organizational skills.
A team player with good, inclusive leadership skills who can inspire and collaborate with diverse partners and team members.
Comfortable working in a fast-paced, entrepreneurial environment.
Personal Traits
Passion for stationery, lifestyle products, creativity, or design culture.
Collaborative mindset with strong interpersonal skills.
Inclusive, empathetic leadership style that fosters teamwork and respect.
Balanced approach combining data-driven decisions with creative intuition.