Marketing Manager

Position Summary: The Marketing Manager will be responsible for planning and executing marketing activities that support:
• Retail store sales
• Online sales growth
• Brand awareness
• Wholesale & franchise development
This role works closely with the Retail Manager, Sales Team, Design Team, and Management to ensure all marketing activities drive measurable business results.
Key Responsibilities:
1. Retail Marketing:
• Plan and organize monthly retail campaigns and promotions.
• Work with the Retail Manager to increase store traffic and sales.
• Coordinate in-store events, seasonal campaigns, and customer loyalty programs.
• Support new store openings and promotional activities.
• Measure campaign performance and suggest improvements.
2. Online Marketing:
Support marketing for:
• Website / Shopee / TikTok Shop / Lazada
• Social Media
Responsibilities:
• Plan online campaigns and promotions.
• Coordinate paid advertising and KOL/KOC collaborations/UGC content.
• Work with the Design Team on creative content.
• Align online campaigns with retail promotions.
• Help grow online sales and customer engagement.
3. Brand Awareness:
• Build and strengthen the Gustavo Gano brand.
• Organize PR, events, exhibitions, and influencer collaborations.
• Maintain consistent brand image across all channels.
• Develop creative marketing ideas to increase brand recognition.
4. Wholesale & Franchise Marketing:
Support the company's expansion by:
• Preparing marketing materials and catalogues.
• Assisting with wholesale and franchise presentations.
• Supporting exhibitions and B2B marketing campaigns.
• Helping generate new wholesale and franchise opportunities.