Mô tả Công việc
KEY RESPONSIBILITIES AND DUTIES:
Marketing Strategy & Business Planning:
Develop and execute annual marketing strategies aligned with business objectives.
Lead marketing planning for all exhibitions and projects in Vietnam.
Define marketing objectives, target audiences, positioning, messaging, and promotional strategies.
Identify new marketing opportunities to increase exhibitor, buyer, and visitor acquisition.
Develop go-to-market strategies for new exhibitions and market expansion.
Brand Management:
Ensure consistent brand positioning across all online and offline channels.
Manage corporate branding and project branding.
Develop marketing guidelines and communication standards.
Protect and strengthen CHAOYU's brand image in the Vietnam market.
Campaign & Lead Generation Management
Lead integrated marketing campaigns across digital and offline channels.
Drive qualified exhibitor, buyer, and visitor leads through multi-channel marketing.
Oversee content marketing, email marketing, website, social media, PR, media partnerships, and event promotions.
Monitor campaign effectiveness and optimize marketing performance.
Digital Marketing Management:
Develop digital marketing strategies together with internal teams and agencies.
Oversee paid advertising (Google, Meta, LinkedIn, etc.), SEO, EDM, website, and social media.
Track key performance metrics including:
Leads
Registrations
Cost per Lead (CPL)
Conversion Rate
Website Traffic
Engagement
ROI
Ensure continuous optimization based on data.
Team Leadership:
Lead, coach, and develop the Vietnam marketing team.
Assign priorities and monitor project progress.
Conduct regular performance reviews and provide coaching.
Build a high-performance and collaborative marketing culture.
Agency & Vendor Management:
Select and manage creative, digital marketing, media, PR, and production agencies.
Review campaign proposals, creative concepts, budgets, and deliverables.
Evaluate agency performance and ensure high-quality execution.
Budget Management:
Develop and manage annual marketing budgets.
Monitor marketing expenditures and maximize ROI.
Prepare budget forecasts and cost analyses for management.
Cross-functional Collaboration:
Partner closely with Sales to support exhibitor acquisition and visitor promotion.
Work with Project and Operations teams to ensure successful event execution.
Collaborate with headquarters on regional marketing initiatives.
Build partnerships with media, industry associations, government organizations, and strategic partners.
Reporting & Performance Analysis:
Establish marketing KPIs for all projects.
Prepare weekly, monthly, quarterly, and post-event reports.
Analyze campaign performance and recommend improvement initiatives.
Present marketing performance and strategic recommendations to senior management.
