Marketing Manager

Responsible for managing and developing [protected info]'s overall Marketing operations, from strategy development to execution and day-to-day management, with the goal of building the brand, acquiring customers, and achieving the company's business objectives.
● Strategy & Planning: Develop comprehensive Marketing strategies and plans; identify target markets and customers, positioning, key messaging, KPIs, and budgets.
● Brand & Communications: Build and develop the brand; execute communication, PR, Social Media, Event, and brand awareness campaigns.
● Digital & Performance Marketing: Manage Digital Marketing channels including Website, SEO, SEM, Social Media, Email, and paid advertising; implement and optimize activities to generate Leads, improve Conversion rates, and drive revenue.
● Content Marketing: Develop content strategies and manage content across Website, Social Media, Blog, Video, Landing Pages, and other relevant platforms.
● Product Marketing: Conduct market, customer, and competitor research; develop product positioning, USPs, key messaging, and Marketing plans for new products and features.
● CRM & Customer Marketing: Develop customer engagement, nurturing, and retention activities; optimize the Customer Journey, Retention, and Customer Lifetime Value.
● Partnership & Growth: Develop KOL/KOC, Influencer, Partnership, Affiliate, Community, and other new growth channels.
● Management & Optimization: Manage Marketing budgets, team members, agencies, and external partners; establish KPIs, monitor data, prepare performance reports, and continuously optimize Marketing effectiveness.