Marketing Manager

Role Overview
OROCA is looking for a Marketing Manager to lead the Marketing team and own the company's brand and growth agenda, building strategy, driving cross-functional execution, and delivering brand awareness, acquisition, revenue, and long-term brand equity.
Key Responsibilities
Develop and lead OROCA's marketing strategy across brand, growth, content/social, campaigns, and performance.
Lead, coach, and manage the Marketing team: priorities, ownership, performance, and ways of working.
Translate business goals into clear objectives, roadmaps, and measurable KPIs.
Core KPIs: Team performance, marketing roadmap delivery, campaign effectiveness.
Own and grow OROCA's brand ecosystem across owned media, social, and content touchpoints.
Define brand voice, messaging, and content/social strategy to ensure consistency and differentiation.
Oversee planning, publishing quality, and optimization; coordinate internal teams and partners for execution.
Core KPIs: Brand awareness, impressions, engagement, follower growth, content performance, %SOV.
Plan and execute integrated campaigns across brand, acquisition, sales, and retention.
Own end-to-end campaign process: objectives, insights/idea, channel plan, budget, timeline, and post-analysis.
Align with cross-functional teams/partners and optimize performance across brand and growth KPIs.
Core KPIs: Traffic, leads, customers, marketing revenue, CTR, CR, ROAS, CAC, and campaign ROI.
Develop and govern brand guidelines across all marketing and communication touchpoints.
Review and ensure quality/consistency of creatives, copy, campaign messages, and marketing materials.
Shape brand narrative to fit dental/healthcare e-commerce and target customer context.
Lead market/customer/competitor research and track trends in dental/healthcare e-commerce and platform categories.
Analyze campaign, content, customer behavior, and funnel data to generate actionable insights.
Turn insights into strategy updates, growth opportunities, and optimization recommendations.
Manage marketing budgets (monthly/quarterly/annual) and balance brand vs. growth investment.
Track efficiency and optimize performance metrics (e.g., CAC, ROAS) and marketing contribution to revenue.
Build dashboards and reporting cadence; provide data-driven reviews and recommendations to management.