Marketing Manager
Hạn nộp hồ sơ: 21/10/2026 (Còn 6 ngày)
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Mô tả công việc
Role Overview
OROCA is looking for a Marketing Manager to lead the Marketing team and own the company's brand and growth agenda, building strategy, driving cross-functional execution, and delivering brand awareness, acquisition, revenue, and long-term brand equity.
Key Responsibilities
Develop and lead OROCA's marketing strategy across brand, growth, content/social, campaigns, and performance.
Lead, coach, and manage the Marketing team: priorities, ownership, performance, and ways of working.
Translate business goals into clear objectives, roadmaps, and measurable KPIs.
Core KPIs: Team performance, marketing roadmap delivery, campaign effectiveness.
Own and grow OROCA's brand ecosystem across owned media, social, and content touchpoints.
Define brand voice, messaging, and content/social strategy to ensure consistency and differentiation.
Oversee planning, publishing quality, and optimization; coordinate internal teams and partners for execution.
Core KPIs: Brand awareness, impressions, engagement, follower growth, content performance, %SOV.
Plan and execute integrated campaigns across brand, acquisition, sales, and retention.
Own end-to-end campaign process: objectives, insights/idea, channel plan, budget, timeline, and post-analysis.
Align with cross-functional teams/partners and optimize performance across brand and growth KPIs.
Core KPIs: Traffic, leads, customers, marketing revenue, CTR, CR, ROAS, CAC, and campaign ROI.
Develop and govern brand guidelines across all marketing and communication touchpoints.
Review and ensure quality/consistency of creatives, copy, campaign messages, and marketing materials.
Shape brand narrative to fit dental/healthcare e-commerce and target customer context.
Lead market/customer/competitor research and track trends in dental/healthcare e-commerce and platform categories.
Analyze campaign, content, customer behavior, and funnel data to generate actionable insights.
Turn insights into strategy updates, growth opportunities, and optimization recommendations.
Manage marketing budgets (monthly/quarterly/annual) and balance brand vs. growth investment.
Track efficiency and optimize performance metrics (e.g., CAC, ROAS) and marketing contribution to revenue.
Build dashboards and reporting cadence; provide data-driven reviews and recommendations to management.
OROCA is looking for a Marketing Manager to lead the Marketing team and own the company's brand and growth agenda, building strategy, driving cross-functional execution, and delivering brand awareness, acquisition, revenue, and long-term brand equity.
Key Responsibilities
Develop and lead OROCA's marketing strategy across brand, growth, content/social, campaigns, and performance.
Lead, coach, and manage the Marketing team: priorities, ownership, performance, and ways of working.
Translate business goals into clear objectives, roadmaps, and measurable KPIs.
Core KPIs: Team performance, marketing roadmap delivery, campaign effectiveness.
Own and grow OROCA's brand ecosystem across owned media, social, and content touchpoints.
Define brand voice, messaging, and content/social strategy to ensure consistency and differentiation.
Oversee planning, publishing quality, and optimization; coordinate internal teams and partners for execution.
Core KPIs: Brand awareness, impressions, engagement, follower growth, content performance, %SOV.
Plan and execute integrated campaigns across brand, acquisition, sales, and retention.
Own end-to-end campaign process: objectives, insights/idea, channel plan, budget, timeline, and post-analysis.
Align with cross-functional teams/partners and optimize performance across brand and growth KPIs.
Core KPIs: Traffic, leads, customers, marketing revenue, CTR, CR, ROAS, CAC, and campaign ROI.
Develop and govern brand guidelines across all marketing and communication touchpoints.
Review and ensure quality/consistency of creatives, copy, campaign messages, and marketing materials.
Shape brand narrative to fit dental/healthcare e-commerce and target customer context.
Lead market/customer/competitor research and track trends in dental/healthcare e-commerce and platform categories.
Analyze campaign, content, customer behavior, and funnel data to generate actionable insights.
Turn insights into strategy updates, growth opportunities, and optimization recommendations.
Manage marketing budgets (monthly/quarterly/annual) and balance brand vs. growth investment.
Track efficiency and optimize performance metrics (e.g., CAC, ROAS) and marketing contribution to revenue.
Build dashboards and reporting cadence; provide data-driven reviews and recommendations to management.
Yêu cầu
Bachelor's degree in Marketing, Business, Communications, or related fields.
8+ years in Marketing, including at least 2+ years leading or managing a team.
Experience in e-commerce/tech/startup and/or healthcare/dental and B2B/B2C platforms is a plus.
Strong understanding of brand, content/social, campaign planning, acquisition, funnel optimization, and analytics.
Ability to balance brand building with growth/performance marketing.
Strong communication: excellent Vietnamese; good English (written & spoken).
Hands-on with (or able to direct) key tools/partners: GA, paid ads platforms, CRM, creative tools; work effectively with agencies and stakeholders.
Skills & Competencies
Strategic thinking; build roadmaps linked to business objectives.
Strong leadership: coaching, resource planning, and performance management.
Campaign planning and execution excellence across brand and growth.
Data-driven decision-making with strong brand and customer sensitivity.
Startup fit: hands-on, fast, resilient, transparent, and results-oriented.
Ideal Candidate Profile
You will own marketing outcomes end-to-end - set strategy, lead execution, and shape how OROCA builds its brand, grows users, and drives revenue. You combine brand, growth, leadership, and startup mindsets.
Brand mindset: build trust and differentiation.
Growth mindset: drive acquisition, conversion, and revenue.
Leadership mindset: develop people and build systems.
Startup mindset: flexible, hands-on, and results-focused
8+ years in Marketing, including at least 2+ years leading or managing a team.
Experience in e-commerce/tech/startup and/or healthcare/dental and B2B/B2C platforms is a plus.
Strong understanding of brand, content/social, campaign planning, acquisition, funnel optimization, and analytics.
Ability to balance brand building with growth/performance marketing.
Strong communication: excellent Vietnamese; good English (written & spoken).
Hands-on with (or able to direct) key tools/partners: GA, paid ads platforms, CRM, creative tools; work effectively with agencies and stakeholders.
Skills & Competencies
Strategic thinking; build roadmaps linked to business objectives.
Strong leadership: coaching, resource planning, and performance management.
Campaign planning and execution excellence across brand and growth.
Data-driven decision-making with strong brand and customer sensitivity.
Startup fit: hands-on, fast, resilient, transparent, and results-oriented.
Ideal Candidate Profile
You will own marketing outcomes end-to-end - set strategy, lead execution, and shape how OROCA builds its brand, grows users, and drives revenue. You combine brand, growth, leadership, and startup mindsets.
Brand mindset: build trust and differentiation.
Growth mindset: drive acquisition, conversion, and revenue.
Leadership mindset: develop people and build systems.
Startup mindset: flexible, hands-on, and results-focused
Quyền lợi
Competitive salary package based on experience and capabilities, including base salary and KPI/performance bonuses.
Opportunity to directly contribute to the company's branding and growth strategies.
Dynamic, professional, and growth-oriented working environment.
Empowered to propose and execute innovative marketing ideas and campaigns.
Opportunity to build, lead, and develop the Marketing team.
Provided with the necessary budget, tools, and platforms to support marketing activities.
Full participation in social insurance, health insurance, and unemployment insurance in accordance with labor laws.
Additional benefits including holiday bonuses, Tet bonus, birthday gifts, and other internal welfare programs.
Regular salary reviews based on performance and contribution.
Opportunities for professional training and leadership development.
Clear career advancement path toward Head of Marketing or Marketing Director roles.
Company trips, team-building activities, and annual internal events.
Opportunity to directly contribute to the company's branding and growth strategies.
Dynamic, professional, and growth-oriented working environment.
Empowered to propose and execute innovative marketing ideas and campaigns.
Opportunity to build, lead, and develop the Marketing team.
Provided with the necessary budget, tools, and platforms to support marketing activities.
Full participation in social insurance, health insurance, and unemployment insurance in accordance with labor laws.
Additional benefits including holiday bonuses, Tet bonus, birthday gifts, and other internal welfare programs.
Regular salary reviews based on performance and contribution.
Opportunities for professional training and leadership development.
Clear career advancement path toward Head of Marketing or Marketing Director roles.
Company trips, team-building activities, and annual internal events.
Thông tin khác
Thời gian làm việc:
Từ Thứ 2 đến Thứ 6 ([protected info]), Thứ 7 ([protected info])
Địa điểm làm việc:
Hồ Chí Minh
Tòa nhà CMC Creative Space, số 19 Khu chế xuất Tân Thuận, HCM
(Trước sáp nhập: Quận 7, Hồ Chí Minh | Sau sáp nhập: Tân Thuận, Hồ Chí Minh)
1. Tòa nhà CMC Creative Space, số 19 Khu chế xuất Tân Thuận, HCM
(Trước sáp nhập: Quận 7, Hồ Chí Minh | Sau sáp nhập: Tân Thuận, Hồ Chí Minh)
Từ Thứ 2 đến Thứ 6 ([protected info]), Thứ 7 ([protected info])
Địa điểm làm việc:
Hồ Chí Minh
Tòa nhà CMC Creative Space, số 19 Khu chế xuất Tân Thuận, HCM
(Trước sáp nhập: Quận 7, Hồ Chí Minh | Sau sáp nhập: Tân Thuận, Hồ Chí Minh)
1. Tòa nhà CMC Creative Space, số 19 Khu chế xuất Tân Thuận, HCM
(Trước sáp nhập: Quận 7, Hồ Chí Minh | Sau sáp nhập: Tân Thuận, Hồ Chí Minh)
Thông tin chung
- Thu nhập: Thỏa thuận
Nơi làm việc
- Tòa nhà CMC Creative Space, số 19 Khu chế xuất Tân Thuận, HCM
- (Trước sáp nhập: Quận 7, Hồ Chí Minh | Sau sáp nhập: Tân Thuận, Hồ Chí Minh)
- 1. Tòa nhà CMC Creative Space, số 19 Khu chế xuất Tân Thuận, HCM
- (Trước sáp nhập: Quận 7, Hồ Chí Minh | Sau sáp nhập: Tân Thuận, Hồ Chí Minh)
Việc làm tương tự khác
CÔNG TY CỔ PHẦN OROTECH
Xem trang công ty- Địa chỉ công ty: Tầng 6, Tòa nhà Rosana, 60 Nguyễn Đình Chiểu, Phường Tân Định, TP Hồ Chí Minh, Việt Nam
- Quy mô: Từ 10 - 25 nhân viên
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