Marketing Operations Executive (Performance Marketing, Affiliate Marketing)

ABOUT THIS POSITION
The Marketing Operation Executive is responsible for daily monitoring and control of marketing performance, ensuring marketing spend stays within budget, preventing Out-of-Stock (OOS) situations, and resolving issues within SLA timelines. You will serve as the central coordination point across departments, deliver actionable data insights, and support data-driven decisions to kill, optimize, or scale offers in our affiliate ecosystem.
KEY RESPONSIBILITIES
1. Marketing Performance Monitoring
• Monitor daily lead volume and marketing cost across Offers & GEOs to ensure performance aligns with approved targets.
• Identify performance deviations (lead drop, cost fluctuation) and proactively highlight potential risks.
• Ensure marketing cost remains within planned thresholds and performance KPIs are consistently tracked.
2. Offer & GEO Performance Control
• Track and evaluate performance of Key, Cost-sensitive, and Test Offers.
• Provide data-driven recommendations to optimize, scale, or pause offers based on performance results.
• Coordinate lead allocation to ensure alignment with inventory capacity and prevent Out-of-Stock (OOS) situations.
3. Cross-functional Coordination & Issue Management
• Act as a coordination hub between Affiliate, Sales, Operations, Finance, and Tech teams to resolve performance-related issues.
• Monitor issue resolution progress and ensure compliance with SLA timelines.
• Escalate critical deviations or unresolved cases to the direct Manager when necessary.
• Maintain and update performance and SLA tracking dashboards.
4. Reporting & Performance Analysis
• Prepare daily and weekly performance reports highlighting key metrics, deviations, and action plans.
• Analyze recurring issues and support root-cause analysis to improve operational efficiency.
• Support forecasting and performance tracking initiatives under the guidance of the Performance Marketing Operations Manager.