Marketing | Social Media Specialist

The role
You'll run marketing and social media for four brands: Settles Finance plus three sub businesses [brief description of each]. Each one gets its own content, its own voice, and its own posting schedule. They're related, so there's crossover you can use, but they aren't interchangeable and you can't post the same thing four times.
Day to day that means researching and planning what goes out, creating it, publishing daily, and turning that attention into actual enquiries. We'll feed you market updates and client wins, but we want someone who brings ideas rather than waits for them.
This role is measured on two things: consistent daily presence across all four brands, and leads coming through the door.
What you'll do
- Post daily across all four brands, without needing to be chased for it
- Research content ideas for each brand: trending formats, competitor activity, and the topics each audience actually cares about
- Build and manage a monthly content calendar per brand, and pitch the plan to us before the month starts
- Keep each brand's look and voice consistent and distinct, and spot where content can be repurposed across them
- Design graphics and carousels in Canva
- Edit short-form video (Reels, TikTok style) from raw phone footage
- Write captions and hooks for finance and property content, in Australian English
- Generate leads: engage in local property and business groups, run comment and DM conversations, and pass warm enquiries straight to us
- Build simple lead capture funnels (link in bio, landing pages, lead magnets) and keep them updated
- Respond to comments and DMs daily, and flag genuine leads the same day
- Repurpose long content into short posts, quote tiles, and clips
- Track performance monthly and report on reach, engagement, and leads generated