Marketing Specialist (German Speaking)

About ATNS
At ATNS, we, together, design and deliver end-to-end technology solutions that are driven by a product mindset and a deep understanding of business needs. Every solution we build is shaped by our client goals, our customer-first approach lets them focus on what matters while we, together, power their digital transformation through product-driven solutions.
Beyond solutions, ATNS is passionate about our people. We are dedicated to building a Vietnamese workforce that meets international standards, empowering local talent to shine on the global stage. By investing in our people and fostering learning and development, we aim to be the trusted partner that helps organizations shape a strong, sustainable future growth.
Job Description
Join us as a Marketing Specialist and take ownership of ATNS's outbound customer outreach, from cold and warm calling to qualifying leads and booking appointments for our sales team.
This role is central to how we open doors with prospects in the German market and turn conversations into pipeline.
You'll spend your days on the phone with prospects and customers across Germany and other German speaking markets, representing ATNS with clear, confident, professional communication. You'll work closely with sales and marketing to refine scripts and messaging, and you'll be measured on the quality and volume of the pipeline you help build.
Your Responsibilities
Outbound Calling &
Lead Generation
Make outbound calls to prospective customers in Germany and other German speaking markets to generate qualified leads.
Conduct cold calling, warm calling, and consistent follow up calls to build and nurture a healthy sales pipeline.
Clearly and confidently communicate ATNS's value proposition to German speaking prospects.
Qualify leads against defined criteria and schedule appointments or demos for the sales team.
Customer Outreach &
Relationship Building
Build rapport with German speaking prospects and customers across cultures and business norms.
Maintain accurate, up to date records of calls, conversations, and outcomes in the CRM.
Handle objections professionally and escalate complex inquiries to the right team when needed.
Follow up consistently to move leads through the sales funnel toward conversion.
Campaign Execution &
Reporting
Execute outbound calling campaigns aligned with sales and marketing targets.
Track call metrics such as call volume, conversion rate, and talk time, and report performance regularly.
Work with the marketing team to refine scripts, messaging, and calling strategy based on results.
Collaboration &
Coordination
Work closely with sales, marketing, and customer success teams for a smooth handover of qualified leads.
Share market feedback and customer insights to help improve campaigns and messaging.
Take part in ongoing training to sharpen calling technique, objection handling, and product knowledge.
Success Metrics (first 6-12 months)
Calls: Consistently meet daily and weekly outbound call quotas.
Conversion: Achieve the target conversion rate from lead to appointment.
Quality: Maintain call quality scores and customer satisfaction standards.
Pipeline: Build and maintain a healthy, well documented sales pipeline in the CRM.
Language: Uphold clear, professional German communication in every customer interaction.
Qualifications
Must‐have
Fluent German (C1 or above) with a clear, neutral accent and minimal regional accent, suitable for outbound calls to Germany and other native German speaking markets.
1 to 2+ years of experience in outbound telesales, telemarketing, cold calling, or customer/lead outreach.
Proven track record of meeting call and conversion targets in a fast paced environment.
Strong verbal communication, persuasion, and objection handling skills over the phone.
Comfortable making high volume outbound calls daily during German business hours, which fall in the afternoon and evening in Vietnam.
Willingness to work flexible hours to align with German business hours (CET/CEST) when required.
Basic CRM proficiency (e.g., HubSpot, Salesforce, or similar) for logging calls and tracking leads.
Nice-to‐have
Prior experience calling into Germany or other German speaking markets.
Background in marketing, sales development (SDR/BDR), or customer service.
Experience with technology or B2B outbound campaigns.
Familiarity with call scripting, sales enablement tools, or auto dialers.
Education
Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).
Benefits
BENEFITS DESCRIPTION Meal allowance Monthly 880,000 VND Extra Insurance_Employee Included Annual Health Check Included 13th month salary Included Performance Bonus 0-6 salary Working type Hybrid (3 days office, 2 wfh), no check in - check out Working days Monday -
Friday, 9AM - 6PM, 1 hour break 12:00PM - 13:00PM Annual Leave Base of 12 days plus add 01 day off for every 3 years working at the company. Team building Included Annual vacation, travel Included Training/Course Included Pantry/Happy Hour/ Birthdays Included Certificate Included Study Partially or fully paid master/specialization degree Year End Party Included Staff Awards Included Holidays/Festivals Included Welcome Onboard Gift Kit Included
SALARY STRUCTURE
Cost Note Monthly Salary Paid first day every month Quarterly Bonus Paid in the first month of the next Quarter 13th Salary Paid before Tet Yearly Bonus Paid before Tet
CAREER PATH
Learn How This Role Can Grow Within Our Company
Career Development Plan_MKT Specialist (German speaking)