Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc liên quan phía dưới
Mô tả công việc
MÔ TẢ CÔNG VIỆC
Marketing Program (70%)
Develop and Manage the marketing program to promote Kyanon Digital as a thought leader in the industry:
Thought Leadership Program: Oversee the content development and communication channels. Manage the editorial calendar, content strategy and promotion of strategic content assets (blogs, articles, social media, etc).
Event Marketing: Develop the event strategy and manage the coordination of Professional Conferences and Trade Show (Exhibits and Sponsorships), Networking Events as well as related organizational memberships/benefits. Also, manage local sponsorships accordingly
Lead Generation: Drive integrated campaigns to generate and nurture leads through social media advertising, SEO/SEM, email, referrals, and other channels. Utilize marketing automation (Odoo/Hubspot) to execute. Analyze spend and return on investment for all digital marketing levers.
Social Media: Manage and grow the company's social media profiles and presence
Budgeting: Manage the marketing team's budget & forecast.
Brand Communications (30%)
Brand Ambassador: Be the regional brand champion - communicate our positioning, narrative, image and overall strategy. Support evolution of the brand with messaging and stories that are clear, flexible, and adapted to our clients and partners
Communicate value propositions through a variety of mediums, including the website, overview presentations, brochures, scripts, etc.
Research, evaluate and understand the industry, the market where the business aims to grow
Internal communication - manage and create materials for internal communication (eg. internal newsletter), organize internal monthly events
Marketing Collaterals - oversee the production of marketing collaterals for the organization.
Yêu cầu
YÊU CẦU CÔNG VIỆC
3+ years as a marketing specialist, product marketing and/or marketing communications specialist with relevant experience in enterprise business-to-business services
Strong understanding of digital and web; SEO/SEM, optimization tools and trends including Google Analytics and AdWords
Strong organizational and project management skills, ability to manage multiple projects and meet deadlines, and strong attention to detail as well as ability to "drill up" and summarize information
Experience managing and creating the whole spectrum of sales and marketing tools and collateral (websites, presentations, sell sheets, white papers, case studies, demos, and training materials) to communicate a value proposition to customers and partners
Demonstrated ability to drive business results through implementing marketing programs and campaigns
Experience writing content for different formats including; blog posts, marketing collateral, social media, website copy, newsletter, and press releases
Strong communication skills; team player with the ability to lead and collaborate cross-functionally
Bachelor's degree required in business, marketing, or comparable discipline
Thông tin khác
Cấp bậc:
Nhân Viên
Cập nhật:
7 phút trước
Thông tin chung
- Ngày hết hạn: 28/02/2021
- Thu nhập: 700 - 1,000 usd
