Media Planning Manager

Position Overview
The Manager, Media Planning is a strategy & planning role within the Client Growth Pod of BCM's Integrated Media & Commerce Department. This position is responsible for handling full-funnel client accounts with strong Ecommerce focus, ensuring that client business objectives are translated into integrated media, social, and commerce plans that drive measurable demand and sales outcomes. Unlike a pure strategy role, this position sits closer to client business ownership, media planning, budget flow, cross-team coordination and integrated execution management. The role acts as the bridge between client needs and BCM's internal specialist teams, including Performance, Social, Ecommerce Operations, Creative and Tech.
Team Vision
BCM's Integrated Media & Commerce model is designed to create an Omni Demand Generation engine that unlocks purchase opportunities across the modern consumer journey.
Consumers no longer move through a simple linear funnel. They are simultaneously:
Searching for product information
Streaming content, reviews, livestreams and entertainment
Scrolling through social and creator content
Shopping across ecommerce platforms and online/offline touchpoints
The Client Growth Pod ensures that BCM's solutions are commercially relevant, client-focused and connected across the full funnel.
Responsibilities
1. Full-Funnel Account Planning & Management
Manage assigned client accounts with a full-funnel mindset, covering awareness, consideration, conversion and purchase
Receive, clarify and challenge client briefs to ensure clear business and communication objectives
Translate client business challenges into integrated media and commerce planning requirements
Ensure each plan has clear channel roles, funnel logic, deliverables, timelines and success metrics
2. Ecommerce-Focused Client Growth
Understand client Ecommerce priorities, including GMV, sales growth, conversion, platform visibility, traffic, promotion performance and customer acquisition
Identify Ecommerce growth opportunities across platforms, including Shopee, Lazada, TikTok Shop,
[protected info] and Retail media or commerce media channels
Work with internal performance and Ecommerce operation team to propose Ecommerce-focused solutions
Ensure media and commerce activities are connected to client commercial outcomes, not only media metrics
3. Client Relationship & Business Ownership Support
Act as day-to-day or project-level contact for assigned client workstreams
Identify opportunities to grow existing accounts through additional services, packages, or integrated solutions
Monitor client satisfaction and proactively solve issues before escalation
4. Integrated Internal Coordination
Coordinate with internal teams to ensure seamless delivery of full-funnel solutions:
Strategy Team - align on consumer insights, experience strategy, purchase/intention zones, and strategic frameworks.
Performance Team - project lead of paid media planning, deployment, optimization, taxonomy, tracking and performance reporting.
Social Commerce Team - project lead of social planning, creator/affiliate/livestream opportunities, advocacy, and social commerce execution.
Ecommerce Operations Team - coordinate to ensure store hygiene, product readiness, promotion setup, stock, fulfillment, logistics, and platform execution are aligned with campaign needs.
Creative Team - align creative/content requirements based on client objectives, platform needs and funnel stages.
Technology Team - coordinate when tracking, dashboard, commerce tech, landing page, data integration, or technical support is required.
CS Team - ensure client communication, relationship management, and service quality are consistent.